Roku, Nielsen OTT measurement deal

Nielsen and Roku have announced an agreement that enables Nielsen to measure video advertising delivered to Roku players and Roku-powered smart TVs.

Initially Nielsen and Roku will enable OTT measurement through Nielsen Digital Ad Ratings. Content providers who sign up will have the ability to measure their audience according to Nielsen demographics and Digital Ad Ratings to measure, guarantee and report campaign audience delivery through the Roku’s VOD server platform.

Roku reported that over 100 of the most-watched channels on the Roku platform are ad-supported. Roku has over10 million devices in the U.S.
Nielsen and Roku said the agreement will enable ad campaigns to be measured on Roku’s digital platform using the same techniques that are applied to traditional TV.

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