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Snapchat all set for scripted content in 2017

Snapchat is all set to release scripted content before the end of the year as per Snap Inc’s VP of content Nick Bell.
It sees itself as creating programming which goes hand in hand to TV.

Snapchat is quite early in its content efforts but so far has created content succesfully with shows like NBC’s The Voice where live auditions were sent via Snapchat to the judges. This boosted NBC’s viewership of the show tremendously.

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