Written by: Roshan Dwivedi
Viacom has sealed a deal with Telefónica which will allow the subscribers of Movistar Play in Latin America have an access to its wide range of content.
Under this agreement, Movistar Play will broadcast the live feeds of MTV, Nickelodeon, Nick Jr., Comedy Central and Paramount Channel TV channels in the region beginning in the first semester of 2018.
Viacom’s mobile streaming apps such as MTV Play, Nickelodeon Play, Comedy Central Play, and Noggin will also be available to Movistar Play subscribers. Also, a broad range of content from the company’s umbrella of brands will be clubbed together on a video-on-demand (VOD) format.
Rita Herring, Senior Vice President, Content Distribution, Viacom, quoted, Mobile streaming is growing in popularity across Latin America – to stay in touch with our young audiences we need our brands and content to be everywhere they are. We are very happy to extend our deal with Telefónica and add our channels, our content and our mobile products to their successful mobile TV offer through Movistar Play.”