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Nielsen to include OTT device data

Considering the popularity of OTT services, Nielsen has decided to include individual data metrics for OTT devices like Chromecast, Roku, Nintendo Wii and others. This new data analysis will show how and which shows are being accessed over each device platform.

“The ability to know how many consumers use which brands of TV-connected devices, for how often and for how long, is critical for clients who need to make informed content decisions and understand their total audience,” said Sara Erichson, Nielsen’s executive vp of client solutions and audience insights, in a statement.

Source: TheDrum

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