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TV still dominates media consumption in Asia, suggests Roy Morgan study

Roshan Dwivedi Published on : 23 June 2015
Roy MOrgan Media Asia TV Study

 

In the first research Roy Morgan has conducted for the Asian market – which does not include mobile internet use – Indonesians were found to watch almost 30 hours of TV a week, accounting for 80 per cent of weekly media consumption.

New Zealand leads the region for internet consumption at home and Taiwan is Asia’s most avid newspaper market.

Internet use is lowest in India, with just 1.7 hours spent on the web per week. India has the lowest media consumption of any country in the region, New Zealand the highest.

The challenges for TV Everywhere and video on demand industry remains tough.

Read the entire story here.

Written by: Roshan Dwivedi

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