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VOD drives US home entertainment in 2017

Jayadeep Subhashis Published on : 15 January 2018

According to a report, the total US home entertainment spending has exceeded the industry’s box office sales in 2017. Particular growth was seen in electronic sell-through and Video-on-Demand (VOD) with the earlier rising nearly 6%, driven by a 12% increase in theatrical purchases.

Integrated VOD which grew by 11%, total digital sales including streaming and subscription video-on-demand (SVOD) rose nearly 20% in 2017.

The report also reveals that consumers are still interested in 4K/Ultra HD technology with 14.6 million 4K TVs being sold in 2017. Also, there are approximately eight million households with 4K/Ultra HD Blu-ray playback devices, including set-top players and game consoles.

Total HDTV penetration including the Ultra HD sector stood at more than 120 million households. Blu-ray playback devices (including set-tops and game consoles) were found to be in 97 million US households.

Written by: Jayadeep Subhashis

Jayadeep Subhashis is a Content Marketing Expert with Muvi. He works closely with Muvi Marketing Team and conveys the Muvi brand story and business offerings through powerful web writing, articles, whitepapers, customer success stories, client communication & more. When not working, you can find him binge-watching on Netflix or reading Hollywood Reporter or dreaming of Meryl Streep, his all-time favorite actress!! You can follow him on LinkedIn: Jayadeep Subhashis Hota Twitter: @JayadeepSubhas1

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