In less than a year of its launch in the OTT industry, Viacom 18’s Voot Select has captured 1 million subscribers. Voot Select stepped foot before the COVID-19 situation, while the virus kept everyone under a serious lockdown, it gave rise to all online users to explore the OTT platform that can entertain you for hours.
Receiving such an incredible response, Mr. Ferzad Palia, Head of Viacom’s 18 Voot Select and Internal business stated, ‘’I think what the year 2020 has really proved is that if you have a compelling offering which is of value to the customer they will pay you for content. I think that’s been the biggest learning from the year. I don’t think any of the players expected this kind of growth. It’s one thing to have a pandemic, and it’s another thing to have a consumer sort of dip into their wallet to come and pay you, consistently. That hasn’t changed after the lockdown ended so that very clearly shows us that of course, you need to be priced affordably and priced right. That’s true for any product in the world and especially in India. But we’re seeing now consumption coming even outside of the top 10 cities which clearly tells us that premium OTT has percolated much deeper.”
The rise in subscribers for Voot Select has pushed them to expand their content further by investing in international content that will garner more users to rely on OTT platforms for their complete entertainment.