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How to Set up Multi Camera Live Streaming: A Detailed Guide 25 January 2022

  Are you a broadcaster/content creator looking out to optimize your live content to a professional grade broadcast? You have come to the right place. In this blog, we have covered one particular approach to broadcasting high quality live video streams: multi-camera live streaming. In the next few minutes you will get a detailed understanding …

Social Media Live Streaming: Dos and Don’ts 24 January 2022

  With the potential to catch the eyes of every genre, sector and geography there is, live streaming has no doubt  has come far from being a mere novelty to necessity. According to a survey published by Forrester, businesses spent more than $90 billion on video production in 2018, with the figure predicted to surge …

Live Shopping- Why it’s Trending in 2022? 24 January 2022

  Live shopping has been trending for a while now though it originated decades ago with live TV shopping. The pandemic has given it a further boost along with the shoppers finding it more convenient and business owners exploring the unlimited possibilities- higher reach to audience, better conversion, increased ROI, higher revenue, better brand identity …

Why is Live Streaming a Must-have for Marketing? 18 January 2022

  Over the years businesses have adopted, re-assessed and changed their marketing strategies in order to come up with the most effective and competitive ones. It is needless to say that live streaming has made its place as one of the most impactful marketing strategies, especially since the outbreak of the pandemic and is likely …

30 Live Streaming Stats for 2022 every Video Marketer should Know 06 January 2022

  Hello video marketer! If you are here, you are either considering including live video streaming in your marketing strategy, or you are already into it. We sincerely hope your efforts are bearing fruit. Nevertheless, you are ahead of the curve, and in this blog we will show exactly where. Even if are not on …

Fool-proof Guide to Choosing a 2022 Ready 24/7 Live Streaming Platform 31 December 2021

  Live streaming is highly effective in reaching out a wide audience and inviting more engagement which ultimately pushes the overall revenue generation metrics. Statistics say that more than 45% of video viewers are watching more live streaming videos than a year ago around the globe, while 40% of the consumers claimed that such videos …

10 Buzzwords in Live Streaming and What They Really Mean 20 December 2021

  Live streaming has become one of the new trends for a while now. And just like any other well-known sector, it has its own set of popular words and phrases. Whether you love to stream on your smart devices or are going to launch your own live streaming platform, you should be aware of …

How to Boost Your Product Launch With Live Streaming? 16 December 2021

  Product launching is a vital stage for any product development & go-live process. Your product launch has a significant contribution in determining how good the positioning of your product will be in the marketplace and the impact it will have on your target audience. Many a time, market players tend to struggle with making …

Choosing the Best Audio Codec for Live Streaming 10 December 2021

  When we think about live streaming, it’s mostly about the visual aspect that draws our attention while most of us ignore the equally crucial aspect of the audio. In order to maintain the quality of your live stream’s audio, you need to ensure that you are always using the best audio codec. In this …

How to Earn from Live Streaming? 09 December 2021

  The global live streaming industry is swelling fast and with that there are more opportunities than ever for the live streaming businesses. According to a recent report by Statista, the annual live streaming hours watched on major platforms in 2019-2020 was 27.9 billion around the globe representing a 78.5% rise compared to the previous …