Archives

How to Choose the Right Video Hosting Platform? 24 November 2021

  The video hosting platform is pivotal for streaming any video content. With the rising popularity of streaming videos on apps, websites, and other platforms, streaming service providers are coming up with more advanced and compact video hosting solutions. While every other video hosting platform provider claims to have a comprehensive solution, there are certain …

OTT Marketing: A Deep Dive into OTT Advertising 08 November 2021

  If you are thinking of launching your OTT platform this would be the opportune moment as OTT advertising spend increased by 47% in 2021. Between 2020 and 2021, the viewership of OTT TV content increased by a whopping 115%. In this blog, we will be taking a deep dive into the world of OTT …

Top 5 Benefits of Migrating to a Cloud Hosting Platform 29 October 2021

  Cloud hosting uses software accessible over the internet and all the data and files related to video/audio streaming are stored there. Broadcasters can easily access those stored files or data through the internet. But that’s not it, there are certain benefits of a cloud hosting platform that are compelling the leading industry players to …

Build Mobile and TV Apps using Muvi Flex 29 October 2021

  With Muvi Flex’s Mobile and TV Apps Feature, it’s now possible to launch mobile and TV apps for your website. Also, If you have already built native mobile and TV apps, you can power the app using Muvi Flex.   Let’s Take a Quick Look at the Exclusive Features of Mobile and TV Apps: …

What is a Video Content Management System or Video CMS? 24 September 2021

  If you are into the video production business, having to deal with a multitude of video content every day, storing, organizing, sharing, and monetizing your videos becomes a daily ordeal if not met by a robust video CMS. Needless to say, managing an ever-growing volume of media assets for all channels is a daunting …

Exploring Business Video Hosting: A Complete Guide 04 August 2021

  According to MarketsandMarkets, the global enterprise video market size is projected to grow at a CAGR of 9.3% from USD 16.4 billion to USD 25.6 billion by 2025. Today, video is considered as one of the most compelling forms of communication and leading organizations are embracing it as part of their marketing campaigns, internal …

Decoding the VVC Codec 28 July 2021

  It’s time for another interesting Whiteboard Wednesday session to make your streaming journey easier.  In today’s blog we will be elaborating on the newly developed and highly capable VVC codec, particularly, what it is used for, its benefits and VVC’s role in the online video industry. Before that, let’s quickly run over the basics …

Social Media Video Marketing: Detailed Guide 28 June 2021

  We have entered an era where viewers spend hours consuming video on Snapchat, TikTok, Instagram, YouTube, Twitter, Facebook and more.  Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. So, you can see that creating and posting videos on social …

What is a Digital Asset Management System and Why Enterprises Need Them 15 June 2021

  In today’s age, the need for enterprises to store, manage and deliver with rich media across various devices and platforms has become a necessity. Needless to say, managing an ever-growing volume of media assets for all channels is a daunting challenge because businesses must transform each and every asset into the correct format for …

Muvi Flex Release: Managing Encoding Profiles of End-Users 28 May 2021

  Driving enhanced workflow optimization and better control over your content, Muvi Server releases an exciting feature update- to manage encoding profiles of end-users. This feature would allow better customization of your video streaming platform by allowing you to personalize how your video content should be encoded, giving you the option of choosing the output …