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OTT services is on rise among UK, US and the Philippines audience 27 July 2018
According to reports, OTT services are rising among US, UK and the Philippines consumers. The rise of SVOD platforms such as Amazon prime, Hulu and Netflix, original content consumption, easy sign-up, content recommendation, billing flexibility, and ability to stream the favorite show anytime have led the growth of OTT in the region. The report further …
OTT rules 2018 Primetime Emmy nominations 23 July 2018
Leading OTT platforms such as Netflix, Amazon Prime, and Hulu had a splendid 2017 and this year’s Emmy nomination is a testimony to that. Streaming giant Netflix has recorded 36 nominations in this year’s Emmy award while arch-rival Amazon Prime and Hulu have earned six and eleven nominations respectively. The big numbers scored by the …
Channel Surfing dies a slow death as SVOD takes the driver seat 16 July 2018
As per studies, channel surfing has taken a hit with increasing SVOD consumption across the globe. People are rather glued to a particular OTT platform or a specific online content rather than casually flipping through channels on TV. Studies reveal that 39% of viewers tune into live programming from a traditional pay-TV provider, down from …
How are Facebook’s video ambitions likely to impact digital video business? 08 June 2018
Anybody who is watchful of Facebook’s transition in the last few years would agree that its enthusiasm for the digital video was always existent. Facebook had registered 6 billion video views in May 2016. So, in 2018, when the social media giant announced that it will now focus on “meaningful social interactions” with family and …
Global OTT content market to touch US$ 245,814.4 Mn by 2028 28 May 2018
According to reports, global OTT content is set to clock USD 245,814.4 Mn BY 2018. The immense popularity of SVOD originals, the emergence of live streaming trend and virtual reality technology are the primary drivers behind the lucrative number. While new players are collaborating with telecom providers and outsourcing OTT content, the prime strategy of …
Cord-cutting triples in the US since 2013 03 April 2018
According to reports, the number of US households using (over-the-top) OTT service has seen a gigantic growth since 2013 and as a consequence, the no. of cord cutters in the country has tripled accordingly. While five years ago streaming-only homes were just over 5 million, in 2017, the figure clocked 14.1 million. As per reports, …
Americans spend $2 billion on online streaming services 22 March 2018
According to reports, the U.S. audience is spending an estimated $2 billion each month on subscription-video-on-demand (SVOD) services such as Netflix, Hulu, and Amazon Prime Video etc. 55% of households subscribe to at least one video-streaming service. The report also brings good news for online streaming service providers as it reads that 63% of U.S. …
Digital pay-TV subscriber base reaches 1 billion 22 March 2018
According to reports, China’s IPTV market has propelled digital pay-TV subscriber base in the Asia-Pacific region. The growth is certainly substantial although (video-on-demand) VOD platforms such as Netflix, Hulu, and Amazon Prime Video had three times the number of subscriptions than pay-TV services. The report also revealed that western Europe added eight OTT subscriptions for …
Netflix takes a slow and steady approach for Africa 16 March 2018
According to New York-based Pivotal Research Group, Netflix will be taking some time to gain a meaningful foothold on the African continent which is struggling with low penetration rates of the fast and affordable internet. Africa accounts for a minuscule proportion of Netflix’s subscriber base and the research agency predicts that Netflix will have as …
CBS to beef up investment on original OTT content to counter Netflix and Hulu 08 March 2018
CBS is beefing up it’s spending on original programming to take on the likes of Netflix and Hulu. Realizing the importance of original content and other online video platform providers’ exorbitant spending on the same have propelled CBS to double down its investment on over-the-top original programming. Joe Ianniello, COO, CBS, quoted, “The company had …
