According to Thinkbox, there has been a drop of 7% among young adults’ (16-24) TV viewership times in 2015. It was found out that still TV is the most popular form of video. The average viewing times for this age … Continue reading
TV viewing is shifting to internet TV platforms. There is a rise in demand for streaming services like Netflix, Hulu and Amazon Prime. Binge watching is the trend. TV is still the dominant viewing platform, but things are changing in this … Continue reading
Around 15 minutes a day is consumed on SVOD services by users in Netherlands, an average of 5% of their daily total video consumption. This was revealed in the Dutch Consumer Video Behavior report by Telecompaper. This is for regular … Continue reading
A recent study by MoffettNathanson, a media research company, shows that Amercian viewers accessed TV 3% less in 2015. The biggest reason behind this is found out to be Netflix – the SVOD giant. Netflix had 4.4% and 6% of … Continue reading
Bundles are a way to market in a more effective manner. Cable TV rose in the early 90s and many unwatched channels too were subscribed because of bundles. Now video streaming services like Netflix, Amazon Prime, Hulu and others are … Continue reading
The Walt Disney Company is speaking to telecommunications companies as it eyes launching a subscription video on demand (SVOD) service in the already crowded Australian marketplace. According to The Australian Financial Review, Disney is looking at making Australia is second direct … Continue reading
According to a report ‘Netflix on Pay TV: A Marriage of Convenience’ by IHS, PayTV operators who have partnered with Netflix are witnessing better customer satisfaction ratings and has been lucrative for most of them. Netflix already has 25 such … Continue reading
In the beginning of January, the news of Netflix launching its operations in India has hogged on some serious limelight. This launch is part of a global announcement that saw Netflix being simultaneously launched in over 130 countries. However, its … Continue reading
The Leichtman Research Group (LRG) has published a report which shows that almost 81% of American households have VOD/DVR or use a SVOD service like Netflix, Amazon or Hulu. These numbers have been steadily growing over the past 2 years. The … Continue reading
Asia Pacific is being fueled by IPTV, Direct to Home and OTT services. A report from video delivery provider, Edgeware, says that by 2018, this region will become the 2nd largest in the OTT sVoD market. There is a drive … Continue reading