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HOOQ targets Indian territory, plans to double investment on online video content

Singapore based video-on-demand streaming service HOOQ is looking to double its India investments as it focuses primarily on English premium video content. The recent growth of Indian OTT video market has prompted many VOD platforms like Netflix and Amazon Prime to invest on original content. According to research reports, India is expected to be among …

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Infographic: Key components to launch your OTT platform.

It’s amazing to see how technological improvements has helped shape the new digital era, from the early days of exchanging messages to where we now do “Live Video” instantly and easily within a matter of seconds! Content owners’ perspectives have also changed long way from hosting their videos on platforms like YouTube to now building, managing …

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Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams

Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be client-side (where ad serving tech exists in a consumer’s device) or can be server-side (where …

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Kids Drift more towards Linear TV: Study

According to a new research from Viacom, linear TV is still the most popular medium for kids to consume video content. The research states that kids around the world use an average of five sources to watch TV, and 90% of those surveyed state that they watch TV regularly. Consuming video on demand content from …

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VOD Ads generate 4.85 Billion in 2016

According to a recent report by Canoe, ad revenues by video on demand platforms were at 4.85 billion in the quarter 2 of 2016, which is almost double than that of 2.775 billion in the last year. The increase comes as viewers are shifting towards VOD platforms, more interesting content is becoming available and advertisers are taking advantage of dynamic …

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Cable Companies in India are turning towards OTT

India Ratings and Research states that traditional cable companies are slowly joining the growing OTT video-on-demand trend and planning to launch their own OTT platforms to gain this momentum. According to the Telecom Regulatory Authority of India, the total broadband subscribers were 159 million and wireless telecom subscribers were 1.1 billion as of May 2016. The Frost and …

CRTC says VOD platforms continue to struggle with their revenues decreasing by 6.3%

Each year, the CRTC compiles financial data on the Canadian broadcasting and telecommunications sectors to produce a series of reports. To increase Canadians’ access to relevant information related to the Canadian broadcasting system, this year’s publication on specialty, pay, pay-per-view and video-on-demand platform services includes the amount they spent on animation and children’s programming. The …

Millicom launching Tigo play VOD service in Paraguay

Millicom, a Multinational telecommunications company launched VOD service for its customers in Paraguay. It is called Tigo Play, which has an access to movies, series and TV shows over the Internet. Tigo Play features content from VOD platforms HBO Go, Cinemax Go, Fox Play, Fox+ Play, ESPN Play, Canal Sony Plus, AXN Play, E! Now …

Google will list linear and video on demand show timings

According to a report on Engadget.com, Google will now show listings of linear TV and live video on demand on its search results. There will be a news results module according to the report. It will probably display the programming schedules of traditional TV and VOD platforms. Details like what time it will be telecasted, …

Consumers Spending Over $6 per Month on Netflix, Hulu Plus & Other SVOD

Parks Associates announced a new research report today showing average monthly spending on Internet-based subscription VOD services among U.S. broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015.Content Strategies: Survival in the New Video World examines new business models emerging from the increasing consumption of OTT content, including new experiments …

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