SAML or Security Assertion Mark-up Language is an open standard that allows identity providers (IdP) to pass authorization credentials to service providers (SP). SAML transactions use XML or Extensible Markup Language for standardized communications between the service providers and identity provider. SAML 2.0 enables Single-Sign On (SSO). With SSO, users can log in once to an application/platform by using their login ID and password and those same login credentials can be reused to log into other service providers. Implementing SAML…
Learn moreSCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the Server Side Ad Insertion (SSAI). The Power of Live Audio Streaming In the realm of live content delivery, SCTE-35's capabilities extend beyond traditional video content. Live audio streaming, a rapidly growing medium, also benefits from the precision and reliability offered…
Learn moreSD (Standard Definition) video specifies the video and audio codecs and file format that allows users to watch video on several electronic devices built to SD standards. SD video supports different formats, including VC-1, H.264, MPEG-4 and MPEG-2. Standard definition has always been a 4:3 aspect ratio with a resolution of 640 × 480 pixels. While SD video provides a basic viewing experience, advancements in technology have shifted consumer preferences towards higher resolutions, such as HD (High Definition) and 4K.…
Learn moreSecure File Transfer Protocol (SFTP) or SSH File Transfer Protocol facilitates data access and data transfer over a Secure Shell (SSH) data stream. The functionality of SFTP is like that of FTP. SFTP is an extended version of SSH 2.0. It is used with VPN applications and Transport Layer Security (TLS). In order to prevent passwords and other sensitive information from being transferred over the network, both the data and commands are encrypted in SFTP. In the context of live…
Learn moreBasically, a site map is a layout of a website's content. It is designed to help both search engines and users navigate the site. Site maps are like the layout maps in large shopping malls, which helps you find different departments. A site map can be an organization chart, a hierarchical list of web-pages (with links) organized by topic, or an XML document that provides instructions to search engine bots. A sitemap tells the search engine crawler which files you think…
Learn moreSSAI (Server-Side Ad Insertion) technique is a powerful tool for delivering seamless advertising experiences, especially in the context of live streaming services. It allows for the live audio streaming of ads, ensuring uninterrupted playback and bypassing ad blockers. By preloading ads and seamlessly stitching them into video content on the server side, SSAI provides a more efficient and effective way to deliver ads to viewers.
Learn moreSSL or Secure Socket Layer is the standard for encrypted communication between web browsers and web servers. It ensures that the communication between the browser and the server is private and encrypted. SSL is an industry standard. To protect the online transactions with their customers, millions of companies used SSL encryption technology in their websites. It allows sensitive information such as login credentials, social security numbers and credit card numbers to be transmitted securely via the internet. Google also…
Learn moreSingle sign-on (SSO) is a user and session authentication service that authorizes a user to use one set of login credentials (e.g., User Name and Password) to access various applications. SSO is helpful for monitoring user accounts as well as logging user activities on the back end. (For example, Google Login, Facebook Login etc.)
Learn moreSTB or Set Top Box is a device that receives a digital signal, decode it and display it on a television. The signal can be Internet data or a television signal and is received via telephone connection or cable. The set-top box may also be able to perform other functions such as recording television programs and playing them back , an electronic program guide, perform interactive functions such as gaming, video-on-demand and other entertainment services. In recent years, STBs have…
Learn moreSubscription Video on Demand (SVOD) refers to monetization of services that provide unlimited access to a specific program for a regularly charged monthly fee. Subscription Video on Demand (SVOD) services are regarded better compared to cable or broadcast networks as it provides the subscriber with full control and flexibility to start, pause, fast-forward, rewind or stop over the program as preferred. Examples of Subscription Video on Demand (SVOD): Netflix, Hulu Plus, Amazon Video, HBO Go.
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Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.
We will also introduce you to Alie – Muvi’s exclusive AI engine that can help streamline your streaming journey across our website and apps.
Things the webinar would cover:
9:00 AM PST
Reach out to Muvi at:
