Generally, aspect ratio is used to determine the proportional relationship between the vertical and horizontal sizes of computer graphics. Aspect ratio is represented by the symbolic notation: X:Y. The values of X and Y are not the real width and height of the image, but describe the proportional relationship between them. For instance, usually movies are shot with a wide-angle lens, typically have an aspect ratio that is 16:9. That means, the width of the image area is almost double of its height.
Live audio streaming service, such as Spotify and Pandora, also use aspect ratios to determine the size of their album art and other visual elements. However, because audio streaming services are primarily focused on sound, the aspect ratio of their visual elements is not as important as it is for video.
From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming.
Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.
From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.
9:00 AM PST
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.