Over-the-top content (OTT)
In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.
The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
This model contrasts with the purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television, video on demand or an IPTV video service. OTT refers to content from a third party that is delivered to an end-user, with the ISP simply transporting IP packets.
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Upcoming Webinar
Navigating the Multi Device Streaming Challenge with Muvi
In this webinar, you will learn :
- Different devices/ecosystems and their USPs
- Statistics around devices
- Website and their UX practices
- Mobile apps and their UX practices
- TV apps and their UX practices
- Ending it with try your apps
April 05
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