What is OTT or Over-the-top content ?

Over-the-top content (OTT)

In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.

The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.

This model contrasts with the purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television, video on demand or an IPTV video service. OTT refers to content from a third party that is delivered to an end-user, with the ISP simply transporting IP packets.

Want to learn more about OTT? Check out these Muvi blog posts:

What is OTT? Everything You Need to Know for Seamless Streaming
10 Best OTT Platforms to Launch Your Video Streaming Service
Launch Your OTT Platform

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Upcoming Webinar

Building the Next Big OTT Success Story in Africa

With the upsurge of demand for going local, mobile-first content at an all-time high, Africa is poised for its next OTT revolution.

Join us for this exclusive live webinar as we reveal how to build, launch, and scale a successful OTT platform in Africa. Discover how Muvi empowers businesses to overcome regional challenges like bandwidth, content localization and monetization through Africa-specific tailored solutions such as local CDN integrations, multi-lingual streaming capabilities, and seamless operator billing partnerships with leading networks like MTN.

In this Webinar, you are going to learn about:

The current state and future potential of Africa’s OTT and streaming market.
Key challenges in bandwidth, connectivity, and monetization—and how to solve them deploying Muvi One’s in-built solutions.
How to launch a successful OTT platform in Africa: from idea to execution.
How Muvi One helps you build, stream, and monetize at scale with features specifically tailored for the African market.

Upcoming Webinar