Pay TV

Pay TV is a television broadcasting system, where users need to pay to watch a specific channel or program. Usually, Pay TV includes pay-per-view premium content such as newly released movies or sporting events, which may be delivered at a scheduled time or on-demand. However, it is different than Pay Per View. Alternatively, it is known as premium television or subscription television. Pay TV usually provided by both digital and analog and satellite and cable television.

While Pay TV remains popular, the landscape of television broadcasting is rapidly evolving with the advent of live streaming services. These services offer a flexible alternative, allowing viewers to watch content anytime, anywhere, and on any device with internet connectivity. Unlike traditional Pay TV, which often requires specific hardware like set-top boxes, live streaming services deliver content directly over the internet, eliminating the need for extensive equipment. From live sports, live video streaming, and breaking news to popular series and movies, these services cater to audiences seeking more personalized and accessible viewing experiences.

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Upcoming Webinar

Streaming & OTT Predictions for 2026

Discover the biggest streaming trends shaping 2026 — from FAST and hybrid monetization to the explosive rise of microdrama, microlearning, AI-powered experiences, and next-gen streaming technologies in our exclusive webinar.

This session will present key market stats, forecasts, and industry shifts, followed by how solutions like Muvi Shorts, FAST channel capabilities, align with these emerging trends. We intend to equip professionals from all industries viz. Media & Entertainment, Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build a perfect roadmap for their 2026 streaming strategy.

Things the webinar would cover:

The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.
Rise and Growth of Microdrama & Microlearning: How short-form, vertical video is driving higher engagement, faster knowledge transfer, and daily user retention across industries.