Roku

What is Roku?

Roku allows you to watch paid and free video content on your TV via the Internet. Movie and TV streaming services like YouTube, Sling TV, Hulu, Amazon, Netflix, and others download on to Roku devices, like how apps load onto a smartphone.

How to Connect Roku to TV?

Roku plugs into your TV using an HDMI cable and connects to the internet via a wired or wireless connection to your home network.

How Roku Works?

Roku downloads videos from the internet, and let you watch on your TV. While Roku downloads or “streams” the video, the video isn’t saved as it’s watched. “Channels” or Apps are programs you load onto your Roku device that provide you with various TV shows and movies.

Roku Devices

Roku offers Roku Set-top-box and Roku Stick. You can connect your TV with either of the devices.

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Upcoming Webinar

Streaming & OTT Predictions for 2026

Discover the biggest streaming trends shaping 2026 — from FAST and hybrid monetization to the explosive rise of microdrama, microlearning, AI-powered experiences, and next-gen streaming technologies in our exclusive webinar.

This session will present key market stats, forecasts, and industry shifts, followed by how solutions like Muvi Shorts, FAST channel capabilities, align with these emerging trends. We intend to equip professionals from all industries viz. Media & Entertainment, Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build a perfect roadmap for their 2026 streaming strategy.

Things the webinar would cover:

The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.
Rise and Growth of Microdrama & Microlearning: How short-form, vertical video is driving higher engagement, faster knowledge transfer, and daily user retention across industries.