Electronic Sell Through (EST)
Electronic Sell Through (EST) or sometimes also known as Download to Own (DTO) is referred to digital sale of media where consumers pays a one-time fee to download the media for unlimited viewing or accessed on demand via the Internet, Mobile and Cable. It is also described as an extension to Home Video Market.
Examples for Electronic Sell Through (EST): iTunes Store, Microsoft Zune, Amazon Video, Walmart
Related Terms : No related terms!Latest Case Studies
Upcoming Webinar
Importance of User Types in a Streaming Platform’s Success
In this webinar, you will learn :
- Different types of users in the streaming platform and their behaviors
- Way to set up the best monetization strategy for different type of users by meeting their needs
- Possible marketing options to cover these users and increase revenue
Upcoming Webinar
June 14
8:00 AM PST
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