The process of the broadcast scheduling workflow can be quite complicated and it tends to increase with more number of feeds, and integration with ad schedules for each feed, etc. this is a manual process requiring additional number of people and additional infrastructure. Here’s where automated scheduling can help organizations. But first, let’s understand the concept of a playout more clearly.
Traditionally, playout is a term in broadcasting that refers to the transmission of radio or TV channels produced by a broadcaster into terrestrial networks that helps in delivering content to the viewers.
A cloud-based playout solution is a virtual interface that automates both live & on-demand content ingestion, media asset management, scheduling, encoding, and cross-platform delivery in a complete cloud setup. It receives a playlist from your media library, ingests live feeds, downloads media assets and graphics from storage, and plays out the channels on the web, mobile, and connected TVs seamlessly.
With the help of Muvi Playout, you can launch and run your very own LIVE TV Channel and distribute it digitally across your own branded platforms like websites, mobile apps (iOS and Android), and smart TV apps (Roku, Apple TV, Fire TV, and Android TV) instantly!
For more information on cloud playout refer our blog Why Should Broadcasters Adopt Cloud Playout Solutions?
An automated approach to scheduling could benefit the broadcasting industry in many ways by defining rules for scheduling, and deploying deep-learning based systems. Such automated scheduling could be programmed to intelligently identify content segments and use the pre-defined rules to create schedules using those segments. From scheduling rules and templates to automatically generated playlists, rule-based scheduling can speed up your content streaming workflow to a great extent.
1. Helps in Simplifying Workflow– An automated scheduling system can notify errors such as mismatch between schedules and actual assets. It can also help in detection of errors such as varying audio levels, audio silence, black frames etc. if done manually, such work can consume a lot of time and effort.
2. Ability to Create Multiple Schedules– As live TV channels need to scale up rapidly, managing multiple feeds manually could become a tedious job and resource-heavy. Using automated scheduling, you could simply pre-set the scheduling system to create schedules based on predefined criteria.
Let’s take a look at this example- you want to broadcast horror movies at night. So, you have to assign a slot for horror movies that would be played during the night. Then, all the movies that you wish to broadcast at night time could be tagged as ‘horror’, helping the system identify these assets. Once identified an automated system could build a schedule for the entire week by itself, with minimum intervention.
3. Automation of Content Rights Management– Another area where a rule-based system could help is management of content rights, etc across the globe. based on the content distribution right status of the asset, the system could automatically make an asset available or unavailable. Traditionally, this process generally requires manually checking the status of each content. Such manual interventions maximizes the chances of playing out wrong content. An automated cloud playout solution could prevent any such mishap, making broadcast more efficient and accurate.
By using cloud playout solutions, media companies and OTT channel providers can launch their TV-like “pop-up channels” faster, and deliver content more efficiently.
With Muvi Playout, you can schedule your on-demand videos to be played on a specific time and create a 24×7 program schedule with our video playout scheduler for your channel just like a regular Linear TV. From bulk upload, real-time transcoding to automated scheduling, Muvi Playout works as a holistic playout solution for delivering live and on-demand video across all platforms.
To explore more about Muvi Playout, take a 14-day Free Trial!
Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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