A notification system or notification engine triggers and manages notifications through various channels such as SMS, WhatsApp, Emails etc. While many notification systems focus on only one channel of communication such as email, a multi-channel notification system utilizes multiple channels to send such notifications.
Nowadays, Most of the online and offline businesses have notification systems that let them send various event-based notifications to their audience on a timely basis- new sign ups, inventory updates, personalized offers on birthdays and sign up anniversaries, flash sales etc. And you can get a glimpse of the growing popularity of notification systems by checking your SMS or mailbox – where you will find plenty of such notifications from various platforms you have been on or used before.
In this blog, we will discuss thoroughly about the notification engine, its importance, usage, and more for your better understanding.
Notification System: All You Need to Know
Definition of Notification System
A notification system is a combination of software and hardware that is capable of sending notifications to a set of audiences. However, modern day notification systems are mainly softwares or tools that can be integrated on online platforms such as apps and websites.
Most of the online, even offline businesses trigger notifications based on various predefined events, so that whenever any such event takes place, the recipients receive the notifications instantly! Apart from that, one can trigger instant notifications too as and when required.
Starting from e-commerce to OTT – notification engine is often considered as a powerful tool for various reasons. Read on, to know why!
Advantages of Notification System
Before we list out the perks of having a notification system on your online platform, let’s consider a real-life scenario-
A is a regular shopper on the e-commerce website X. And A has been searching for a specific playstation model on their website that is out of stock. Now, what A can do is simply click on the ‘Notify me’ button so that as soon as the product comes in stock he gets notified! And this is possible only when the e-commerce platform X has a notification system.
Similarly, having a notification system for your app or website will give you ample of advantages such as-
No doubt that mass notifications are one of the most effective ways to reach out to a wide base of audience easily. Such notifications are always useful in targeting, re-targeting, engaging and updating the audience whenever required.
And if you opt for a top-rated notification engine like Konviare, you will be able to trigger, manage or edit bulk notifications just through a few clicks- no coding, testing or lengthy go-live process!
Segregating & Managing Audience Lists
One of the top advantages of having a notification engine on your platform is, you can target the exact audience to send the relevant notifications. Your audiences have various preferences and other factors that differentiate them from one another, such as personal choices, demographics etc. And a good notification system will let you segregate and manage audience lists based on such variable factors. Not only this, you can regularly manage, edit or update such lists to avoid mistakes like sending notifications to an unsubscribed customer or triggering SMS to an inactive number etc.
Non-personalized notifications are not even half as effective as personalized notifications. And the good news is- a sound notification engine allows you to personalize every single email, SMS, or WhatsApp message you send to the recipients. Not only this, you can even trigger personalized bulk notifications with the help of such a notification engine. Imagine doing all these without the help of a notification management tool? Impossible!
We often run various SMS or email campaigns for our target audience. But do you ever wonder, why the result is not as good as expected? Well, that’s the task of a sound notification engine that can give you detailed analytical reports on the previous campaigns- email, SMS or other. So that you can have a clear idea about the loopholes of the previously run campaigns and improve the upcoming ones.
The content of your notifications are a major factor to draw the attention of the audience. It must be up-to-date, brief and relevant- all at the same time. Furthermore, based on the changing market trends, customer purchase and demand patterns, price graph, offers, and particular events, you need to edit or manage the content of notification. And this too can be done in a jiffy with a suitable notification engine where content management is no less than a cakewalk and can be done just through a few clicks of a button!
Use Cases of Notification System
This is quite a vast topic to be explored as the use cases of a notification system is widespread across a broad range of industries- retail, e-commerce, OTT, gaming, hospitality, travel, e-learning, job portals, gaming, BFSI, B2B/B2C SaaS, IT, and many more!
However, here we have listed out some of the top use cases of a notification system-
Having a notification engine implies you have higher scope to increase sales in multiple ways-
- Notifying the customers about their abandoned carts as and when required
- Updating the customers about the flash sales, wishlisted products, fresh arrivals etc. to boost impulse buying
- Sending personalized offers such as coupon codes, discounts, vouchers and other promotional exclusive offers for each of your customers
- Updating the audience about the trending shows (for OTT platforms), best-selling products or frequently bought products based on the purchase history or search history
Improving Audience Engagement
Timely notifications to your customers help in keeping your customers connected to your brand and offerings. It can be an weekly update of binge-worthy shows for a OTT channel or a glimpse of the top-selling products on your website or the list of trending games for a specific customer age group- these all work wonder to improve the audience engagement or re-engage the ones instead of letting them forget about your brand!
Conveying Brand Value
We all have experience booking online flight tickets, hotel rooms, movie tickets or spa services. And the first thing we look forward to after booking is- a confirmation email, or SMS, or WhatsApp message. Similarly, you will often find reminders for your booked spa or salon services one day prior, discount in cab services once you book a hotel, or updates after you check in or check out from a hotel or cancel your movie tickets- all in the form of multi-channel notifications. In this way not only the customers can be confirmed or assured but they can be well aware of the brand credibility.
Gaining Competitive Benefits
Consider your notification engine as not just a notification triggering system but an all-in-one tool to get innumerable competitive benefits. How? Let me walk you through quickly-
- Can easily re-target or expand your audience base through multi-channel notifications
- Based on the competitive nature of the market, update them about add-ons, bundle offers, credit points, surprise discounts etc. For instance, if company X and Y are drawing more customers through their flash sales, it’s time for you to update them about more lucrative offers
- Strategic and timely SMS, email, or WhatsApp marketing based on which channels the audiences are the most active on!
A notification system brings you limitless opportunities to thrive in the strict competition no matter which industry your business operates in. We live in a world where people forgets and gets distracted fast as there are more than needed options on their plates. And a notification engine lets you utilize every scope to secure your place by drawing the attention of your audience. No matter whether you have just started your business or are struggling to improve your customer retention rate or improve revenue- a notification system can give you an all-in-one solution if utilized properly.
Muvi Notification Engine Konviare lets you trigger and manage multi-channel notifications, manage audience lists, and personalize bulk notifications- all from a single dashboard. Additionally, it offers exclusive perks of analytical reports, easy and smooth integration with any third party solution, content management and many more!
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