The Music industry and piracy go hand in hand. A study says, 95% of all online music is downloaded illegally, causing $12.5 billion of economic losses every year with a loss of $2.7 billion in workers’ earnings. The global music industry is riddled with archaic royalty payment protocol by Performance Rights Organizations or PROs who …
Access to high-speed data and smartphone is disrupting many industries. Interestingly, high-speed data is the single most dominant factor behind the rising content consumption pattern. Tapping into this massive content appetite, online streaming giants such as Netflix, Viu, Balaji Telefilms, Amazon Prime video have disrupted the broadcasting, entertainment & media industry and their long-time rulers …
Digital advertising space is huge. Whether you are watching a video on YouTube or scrolling through Instagram feeds, or playing Coin Master, video advertisements are omnipresent. And why not? Research says, combining video with full-page ads on video streaming sites or any video advertising platform boosts engagement by 22% and 68% of consumers feel positive …
Anybody who is watchful of Facebook’s transition in the last few years would agree that its enthusiasm for the digital video was always existent. Facebook had registered 6 billion video views in May 2016. So, in 2018, when the social media giant announced that it will now focus on “meaningful social interactions” with family and …
A thin line runs between consumer interest, behaviors and invading their online privacy. For example, while browsing in the net, we have experienced sudden appearance of content as sponsored one on our Facebook Feed or on news site marked as paid content or in the Skype sidebar. Online activities are being tracked by companies whose …
The frenzy behind the live streaming content is not a news anymore. According to reports, streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020. OTT players are constantly evolving their service by investing on original content, prioritizing seamless content delivery and ensuring immersive viewing experience …
In 2017, an estimated 1.66 billion people worldwide purchased goods online Online transaction in the U.S. grew 4 times as much as retail payments from 2013-2017 An average U.S. consumer does approx. 19 online transaction per year The above statistics says it all why digital commerce is a booming business today and why you should …
Your living room TV is the battleground for connected content experiences. At war are smart TV manufacturers, streaming stick brands, and set-top boxes. The beginning of 2018 saw the war heat up as TV manufacturers rolled out some breakthrough innovations at CES 2018. Samsung announced that its 2018 smart TVs will be powered by Bixby, …
Bandwidth is a measurement of the volume of data that a network or server receives/ transmits over a given amount of time. A video is delivered over the web to browsers and apps as data. During the process, the amount of data transferred is the bandwidth consumed to which a user gets charged for. When …
Last year, when Netflix was participating in Cannes Film Festival with its action-adventure film Okja which got 4-minutes of standing ovation after the screening, little did it know that it will be ruled out of the film festival the next year. The Cannes officials were pretty clear in their stand which reads “Any film that …
