The growing popularity of OTT services has given rise to a lot of competition in the digital market which has only bettered the core output called online streaming. While the Netflixes, Hulus, Prime Videos are winning big and flaunting enviable subscribers in their quarterly reports, often smaller players lag behind despite a good content library …
You’ve compiled the best ever video content library and launched your OTT platform across channels. Now What? Once you’re out and running, it’s high time you think about driving traffic to your platform that Netflix has been stealing all this time. Entertainment videos, in themselves, are content gold mines and don’t need much of a …
Advances in digital technology offer new ways of marketing, disseminating, interacting with, and monetizing video content, giving rise to expanding markets that did not exist just a few years ago. At the same time, however, the technologies have created major challenges for content owners holding copyrights seeking to control the distribution of their works …
Plunged into the world of video making, but with little information on selling videos online. You have been creating videos for a while and have a fan following, and some occasional troll. Does that sound like you? Online viewers rapidly have an interest in the need of original content and it has made you realize …
The unrivaled reach of the internet and the advancement of technological trends have driven digital innovation virtually at every corner of the media industry. From the advent of music streaming apps to the current dominance of video streaming platforms, the way content is consumed has radically changed. Every aspect of media distribution has become more …
With over 115 million subscribers, there is little doubt that Netflix is the uncrowned king of the online streaming world. Netflix’s phenomenal rise to streaming dominance has taken industry leaders aback, forcing them to question- how could one single platform take on entire Hollywood? The answer is simple- Big Data. According to the Wall Street …
The world is getting smarter. Holding an iPhone X can be a status symbol, but if you don’t have a smart TV in your living room, then an Apple flagship can hardly defend you against the troll. The global smart TV market has grown humongous in recent years and is currently valued at $135.51 billion. …
Muvi is a proud participant in the upcoming IBC Show 2018. To be hosted at Amsterdam, the gala will see a convergence of leaders from technology, media, and broadcasting arena. The event promises knowledge exchange among them over changing dynamics of OTT consumption and broadcasting challenges. After making waves at NAB Shanghai and NAB Vegas, …
Muvi is all set to present the world’s fastest deployable OTT platform at the upcoming IBC 2018 from 14-18 September in RAI, Amsterdam. After earning raves in NAB Vegas and NAB Shanghai, the think tank behind the instantly deployable OTT platform moves to European soil. There has been a steady decline in linear TV viewership …
Today watching shows on TV has evolved from a world of limited options to a world of unlimited choices. The future of watching shows is OTT (over-the-top). According to research by Parks Associates, the number of households subscribing to an online video platform will cross 265 million by 2022. The global OTT subscription market is …
