Over The Top (OTT)

Connected TV Viewers ok with advertising 06 October 2017

According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials. According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV” Some … Continue reading

Streaming accounts for 12% of total TV viewing, says Nielsen data 05 October 2017

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits. Some of it’s findings were: 1,000 U.S homes actively used atleast 1 … Continue reading

Young viewers prefer online TV viewing 05 October 2017

According to the mid-year review from Eurodata TV Worldwide and Tape Consultancy, online TV viewing has shown growing success in TV media consumption in major European markets. The data revealed that television audience measurement is expanding and has recently been … Continue reading

ALTBalaji among the top 3 revenue earning video streaming apps 05 October 2017

ALTBalaji is among the top 3 revenue grossing video streaming platforms in India It is among the top 3 video streaming apps in the country. Online video platform for original and exclusive shows, ALTBalaji has been ranked amongst the top … Continue reading

60% of Hulu viewers opt for binge watching 04 October 2017

Hulu’s latest Insights study delves into Hulu users viewing habits. Some of the findings from the study were: 60% liked to watch multiple episodes of a series in one sitting. 8% watch an entire season or series in one day … Continue reading

Netflix heads to Canada to establish first international production studio 04 October 2017

Netflix is launching a production house specifically dedicated for creating originals within Canada, with a 5 year $400 million budget. It is the first-of-its-kind production company for the streaming giant outside the US. Netflix will continue to collaborate with Canadian … Continue reading

Amazon introduces 4K HDR version of its streaming stick 03 October 2017

Amazon is going to be launching a 4K HDR version of the Amazon Fire TV stick. The streaming dongle was announced alongside an entire range of new Alexa-enabled products and it will include a revamped, more powerful version of the … Continue reading

Vodafone Spain introduces VOD platform 03 October 2017

Vodafone has introduced an online Video on Demand (VOD) platform targeted at businesses and public administration. With content provided by Massachusetts Institute of Technology (MIT) and Harvard Academy, the Observatorio Vodafone de la Empresa offers video content that addresses digital … Continue reading

Amazon to sign up for multi-year development deal with Gilmore Girls show 03 October 2017

Amazon has entered a multi-year overall deal with Amazon Studios. Amazon today announced that critically-acclaimed multi-hyphenates Amy Sherman-Palladino and Daniel Palladino (Gilmore Girls) have entered a multi-year overall deal with Amazon Studios. The two season green light of upcoming Amazon … Continue reading

Russia’s google music streaming service collaborates with Facebook 02 October 2017

Yandex music which is Russia’s first music streaming service is going to enter a collaboration with Facebook, under which users can share excerpts from music tracks with friends. According to the agreement, Yandex.Music and Facebook, Russian users can listen to … Continue reading