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Connected TV Viewers ok with advertising

According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials. According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV” Some other findings include: 30% of the respondents watched on the smartphone and considered it as …

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Streaming accounts for 12% of total TV viewing, says Nielsen data

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits. Some of it’s findings were: 1,000 U.S homes actively used atleast 1 connected device. Hulu viewers are 62% female. YouTube viewers are 55% male. Netflix and Amazon …

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Young viewers prefer online TV viewing

According to the mid-year review from Eurodata TV Worldwide and Tape Consultancy, online TV viewing has shown growing success in TV media consumption in major European markets. The data revealed that television audience measurement is expanding and has recently been introduced in 4 countries namely France, the Netherlands, Sweden, and Denmark. Other countries that are …

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ALTBalaji among the top 3 revenue earning video streaming apps

ALTBalaji is among the top 3 revenue grossing video streaming platforms in India It is among the top 3 video streaming apps in the country. Online video platform for original and exclusive shows, ALTBalaji has been ranked amongst the top 3 revenue grossing video streaming app in the country, according to ‘State of Video Streaming …

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60% of Hulu viewers opt for binge watching

Hulu’s latest Insights study delves into Hulu users viewing habits. Some of the findings from the study were: 60% liked to watch multiple episodes of a series in one sitting. 8% watch an entire season or series in one day leaving 32% of viewers watching episodes on a week-to-week basis. 66% of viewing for each …

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Netflix heads to Canada to establish first international production studio

Netflix is launching a production house specifically dedicated for creating originals within Canada, with a 5 year $400 million budget. It is the first-of-its-kind production company for the streaming giant outside the US. Netflix will continue to collaborate with Canadian producers, production houses, broadcasters, creators, and other partners for creating original Canadian content in both …

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Amazon introduces 4K HDR version of its streaming stick

Amazon is going to be launching a 4K HDR version of the Amazon Fire TV stick. The streaming dongle was announced alongside an entire range of new Alexa-enabled products and it will include a revamped, more powerful version of the bigger Amazon Fire TV. It is going to be launching a 4K HDR version of …

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Vodafone Spain introduces VOD platform

Vodafone has introduced an online Video on Demand (VOD) platform targeted at businesses and public administration. With content provided by Massachusetts Institute of Technology (MIT) and Harvard Academy, the Observatorio Vodafone de la Empresa offers video content that addresses digital challenges for businesses in Spain. The free (Video on Demand) VOD platform includes topics such …

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Amazon to sign up for multi-year development deal with Gilmore Girls show

Amazon has entered a multi-year overall deal with Amazon Studios. Amazon today announced that critically-acclaimed multi-hyphenates Amy Sherman-Palladino and Daniel Palladino (Gilmore Girls) have entered a multi-year overall deal with Amazon Studios. The two season green light of upcoming Amazon Original Series that debuts on Prime Video will debut this autumn on Prime Video.

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Russia’s google music streaming service collaborates with Facebook

Yandex music which is Russia’s first music streaming service is going to enter a collaboration with Facebook, under which users can share excerpts from music tracks with friends. According to the agreement, Yandex.Music and Facebook, Russian users can listen to 30 second excerpts from music tracks as liked by friends. Entire tracks can be subsequently …

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