Over The Top (OTT)

Cable usage on the decline, video streaming on the rise 12 June 2017

Internet users prefer streaming video than cable according to a new research conducted by CBS. According to a study by Fluent LLC based on cable and TV habits of internet users, 67% of people from all age groups used some … Continue reading

Low-income customers to benefit from low Amazon Prime membership rates 12 June 2017

In an attempt to entice low-income Walmart shoppers, Amazon prime (video streaming service) monthly membership is being offered at a discounted rate for people who are given government assistance. So anyone with a valid electronic benefits card or food stamps … Continue reading

Apple Music growing rapidly with number of subscribers at 27 million 09 June 2017

The total number of subscribers for Apple Music has increased from 20 million as reported in December to the latest estimate of 27 million. This figure was announced at the Apple’s Worldwide Developer Conference in San Jose. Spotify which is … Continue reading

Cisco VNI: Mobile video growing fastest with video viewing amounting to 82% of internet traffic 09 June 2017

According to the latest Cisco Visual Networking Index (VNI) shows a growth of 1.3 billion Internet users by 2021 amounting to 4.6 billion or almost 60% of the population. Also, it suggests that 82% of internet users watch videos. It … Continue reading

VOD market in Europe growing at 17% each year – ITMedia Consulting 09 June 2017

According to Italian research firm ITMedia Consulting, the European VOD market as per 2017-2020 estimates will grow by an average of 17% each year with its current worth being €4.2 billion which is expected to reach until €6.7 billion in … Continue reading