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In-feed video streaming ads on Twitter are working well for brands according to Twitter’s agency development director Dave Roter. And this is primarily for mobile devices as Twitter’s 90% revenue comes from mobile platforms, which in the last Q4 jumped … Continue reading
Fullscreen – a video on demand service claimed to be for the ‘social-first generation’ is being launched soon. Fullscreen is an already popular YouTube network which is jointly owned by AT&T and Chernin Group. The popularity of the network makes … Continue reading
According to the President of Nielsen Product Leadership, Megan Clarken “…the growth of video-on-demand programming services…opportunities for all players in the media ecosystem…content will always be king…consumers will demand greater control and customization of the viewing experience…” The study by … Continue reading
Binge watching around 5 episodes at a time is the trend for around 70% people in USA according to Deloitte. According to a major consulting firm, video streaming and binge watching have trumped over linear TV in some demographics. The … Continue reading
There are reports that Google is building a new live streaming app called YouTube Connect. Right now, live streaming is available on YouTube, only to users who have a credible verified channel. This is available via an app called Creator … Continue reading
Indian VOD is heating up. The region is becoming one of the largest smartphone markets in the world. Cisco predicts that the region could have around 650 million smartphones by 2019, while there were only 16 million TV households in … Continue reading
Periscope is on a roll. The biggest player in mobile live streaming has recently turned a year old. Owned by Twitter, the company revealed that it has had 200 million broadcasts made on its network. It gets a daily view … Continue reading
4G is rolling out in India at a fast pace. According to a report by Deloitte, the demand for online content will increase rapidly in the coming years. The report mentions, “4G will bring complete transformation of… television viewing experience … Continue reading
Around 80% retailers in the United States have claimed that live streaming events are helping them in engaging better with audiences. The interactions are more authentic and this brings in the ‘human touch’ in a digital world. Recorded videos played … Continue reading
Netflix and Amazon were nominated for a total of 46 Emmys together this year. As original content producers, they are a big challenge for traditional broadcasters. Amazon has recently invested 250 million USD on a 3 season TV video streaming … Continue reading
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