Over The Top (OTT)

Time spent in streaming videos on smartphones 22 March 2016

Video streaming is happening on more than 80% of all smartphones. People aged under 25 consume twice the amount of time streaming videos than those over 25. The younger lot use YouTube for an average of 14 minutes a day … Continue reading

Video streaming to lead over linear viewing 22 March 2016

Video streaming, video-on-demand, OTT and other non-linear forms of TV will be growing well, according to a report by Boston Consulting Group. Time spent online has increased by 50 percent in a year. There was more than 50% demand for … Continue reading

Cord shaving – a new phenomenon in the UK 21 March 2016

Nearly 70% of people in Britain say that they subscribe to some form of live or on-demand video streaming. Most are cutting down on their TV packages, that is, ‘cord shaving’. According to Nielsen’s Global Video-on-Demand report, the most popular … Continue reading

Ads okay with free video streaming content 17 March 2016

According to a recent survey by Nielsen, it was revealed that a majority of individuals find ads annoying, and many are ready to block them. Despite this, almost 60% expressed that they are ok with ads if they are getting … Continue reading

Music streaming trumps video streaming 15 March 2016

As smartphones increase in popularity, personal computers are being less used. Music streaming on mobiles is on the rise and is becoming the trend, replacing mp3 players. According to a recent report, around 68% of people access some form of … Continue reading

Chromecast leads OTT video streaming with 35%, Apple at 20% 11 March 2016

Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at … Continue reading

Video streaming grows in the Middle East 10 March 2016

Video streaming and OTT services are increasing in the middle east. At Cabsat in Dubai, Eric Ellenbogen, the co-head of International TV and DreamWorks Classics, DreamWorks Animation, said, ‘Audiences want what they want, when they want it and on whichever … Continue reading

AT&T takes on cable with new Video Streaming Service 10 March 2016

AT&T’s new DIRECTV brand is going to be used for only online video content. 60% of its network traffic already comes from video – hence it is a logical step for the telecom giant to invest in a video streaming … Continue reading

Connected TVs now in more than 50% of US homes 09 March 2016

6 million connected TVs were added last year. This makes more than 50% of all US homes having at the least one TV connected to the internet. According to the NPD Group, homes having connected TVs have an average of … Continue reading

An hour a day for Netflix in Netherlands 09 March 2016

Around 15 minutes a day is consumed on SVOD services by users in Netherlands, an average of 5% of their daily total video consumption. This was revealed in the Dutch Consumer Video Behavior report by Telecompaper. This is for regular … Continue reading