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OTT ads pushed by Showtime during SB 50

Considering the huge viewership during the live streaming of the mega event – Super Bowl 50, Showtime has taken a non-traditional approach in promoting its OTT offerings on the ads. The ad showed Sia in “Unstoppable” highlighting the OTT services, including original Showtime series, Homeland, Masters of Sex, The Affair, Ray Donovan, Shameless, Dexter, Penny …

Video game streaming is becoming huge

Video game streaming is huge today – yes, viewers who like watching others play video games. Services like UStream and YouTube have cashed in on this phenomenon. According to a report on the Geek.com, in which they have used a stream-monitoring service called Gamoloco, the top streamed games in the 1st week of February were: …

Comcast eyes the Oscars in video-on-demand

With the success of Super Bowl 50 live streaming by CBS, Comcast is now eyeing the Oscars for live streaming the Oscars! They are driving content on their video-on-demand platform for the promotion of VoD rentals. One such is “Best of Oscars” signed on with ABC & the Academy of Motion Picture Arts & Sciences. …

CBS reports record video streaming of SB 50

The live streaming of Super Bowl 50 has broken all previous records, claimed CBS. According to them, viewership of the big game reached 3.96 million on streaming devices like laptops, PCs, smartphones, tablets and connected TVs like Apple TV, Roku, etc. To bring up a prospective, NBC had recorded 1.3 million online viewers in 2015 …

OTTs fuel video streaming in India

Video streaming distribution in India is taking up a significant market. Broadcasters are now eyeing OTT as a means to reach the end consumer directly. Most content providers have banked on YouTube to gain popularity before moving on to their own domains to keep 100% of the ad revenues. Some movies have also seen the …

Spotify gets into video streaming

Spotify has launched video services. Originally founded as music apps (like Pandora), Spotify too has taken the cashing-in route to video streaming. It always has been innovate or die; and when video on demand is the leading the internet, what better for a music app to add on. While tech giants like Apple and Alphabet …

OTT services are modernizing ad industry in Asia Pacific

Asia Pacific is being fueled by IPTV, Direct to Home and OTT services. A report from video delivery provider, Edgeware, says that by 2018, this region will become the 2nd largest in the OTT sVoD market. There is a drive to make “Smart OTT” amongst traditional PayTV operators. Broadcasters like HBO NOW, BBC iPlayer, CBS …

Video expected to be 75% of mobile data traffic by 2020

Mobile video streaming consumption is growing by leaps and bounds. A report by Cisco Visual Networking Index shows that it will grow at 62% annually (compounded), and by 2020, the growth rate for videos will be highest for any mobile application. Another update by Global Mobile Data Traffic Forecast explains that since videos have ‘higher …

Is cord cutting denial in the age of sVoD real?

Despite modern sVoD platforms gaining traction, cable companies like Comcast & Time Warner Cable have reported modest growth in the last quarter. Both the companies have reported net subscriber gains, despite having lost 36000 and 32000 respectively. Also their monopoly on cable broadband services has helped them hold a stronger ground against VoD services. Around …

Online video and catch-up TV grow

A recent report of Ofcom suggests that viewership of TV catch-up & online video streaming has been witnessing an upward pattern over the last year. It shows that video consumption is highest (96%) in the 16-24 age bracket, while it is only 35% in the over 65 group. It also indicates that Pay TV catch-up …

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