There are people who watch movies and then there are people who recommend them. Behind The Tree UG falls more in the latter category. It is a platform that recommends and showcases curated films and also highlights custom-made highlights by accomplished artists. These films, available to stream on the website can be anything from film festivals to B-movies to animations to classics and many more.
Based in Germany, Behind The Tree UG approached Muvi to make a fairly simple website for them that should be highly responsive and offer a gateway in the form of pay-per-view-based registration. Muvi One, our premium end-to-end video streaming service was selected and the Behind the Tree UG website went live seamlessly. The website is now home to millions of film enthusiasts to watch and share exclusive content with each other.
Behind The Tree UG uses Muvi One’s geo-block feature to restrict its content demography and also applies Digital Rights Management services to prevent any piracy of its content.
Unique Features Used / Customization / Integrations done
1. Digital Rights Management – Behind The Tree, UG has also deployed Muvi One’s flagship Digital Rights Management system to safeguard its content online. Using our multi-DRM approach, Behind The Tree is able to successfully eliminate all risks of unauthorized access, hacks, and illegal downloads of its premium content.
2. Geo Block – Behind The Tree UG is only available for Germany only. To ensure only specific regions get access, Behind The Tree UG uses Muvi One’s geo block feature that restricts geographic distribution to any other country.
3. Vouchers & Coupons – Behind The Tree UG also has customized voucher and coupon generation capabilities enabling them to create vouchers and coupons depending on the season, marketing strategies, and much more and distribute them. Users can simply redeem them to access the content.
Monetization Method & Options
Behind The Tree UG is a pay-per-view (PPV) based content access service.
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The great thing that I love about Playout is that we can actually go and mimic the actual schedule of the festival, and so that was a very helpful and a really important aspect because being an International Film Festival, you don’t always have the filmmakers from all over the world being able to come in, and so it gives them a chance to watch the festival from home.
President, Fort Smith International Film Festival
Thanks to Muvi, we achieved our goals with ease. Their platform provided clear user feedback and usage data, helping us gain 15,000 web registrations, 10,000 Android users, and 5,000 iOS users. The robust analytics in Muvi’s content management system empowered us to make informed decisions, driving streaming for audio and video. We are highly satisfied with Muvi’s services.
Chief Executive Officer, EnterInfi
We wanted a platform that is reliable. We made the research and found Muvi, we felt Muvi was the best solution that met our requirements. The fact is that it is DRM Enabled, it protects content from getting downloaded, screen scraped or even screen sharing is not allowed.
Festival Director, Indic Film Utsav
Muvi provides geo-blocking allowing us to screen films in a specific country so that the future distribution and exhibition options of the films we screen are not hurt. It also provides DRM protection which is a security standard requested by filmmakers.
Director of Accessible Film Festival, Puruli Culture Art
Cheers to the Muvi team we are really grateful for all their services. We recommend Muvi to all the educational institutions thinking of a platform to use for addressing their digitalization needs, Muvi is the right platform for you with the perfect product & superb services
Operations Manager, Legal Edge Bar Review Center
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