Written by: jyoti
The lockdown period barred everyone from stepping out but the OTT platform made room for online users to experience complete entertainment during those periods. Online users found solace with the entertainment list hence shooting a 35% increase in OTT growth as well as tapping 31 million users from the start of the lockdown.
Subscriptions for viewing on-demand videos have climbed up to 8% more hence impacting the subscription revenue to rise to 42%. Another contribution to the surge in OTT rise is the players such as Netflix and more, SVOD models and discounts and benefits used to lure users into investing in OTT.