Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Hulu users most likely to cut the pay-TV cord

Roshan Dwivedi Published on : 03 August 2017

As per a research from the Diffusion Group, Hulu users are most likely to abandon traditional TV for video on demand streaming options that the service provides as compared to other subscription video-on-demand services when it comes to TV.

Hulu’s on-demand users were 37% more probable than Amazon Prime users and 29% more likely than Netflix users to cut the cord on pay-TV in favor of streaming.

2/3rds of Hulu users that also subscribe to traditional pay-TV service would prefer to stick with their SVOD service if forced to choose between pay-TV and SVOD.

This number which is higher than tallies of both Netflix and Amazon Prime dual-service users (52% and 49% respectively) and 57.4%/42.6% for all dual-service users.

Only a third of Hulu dual-service users chose legacy pay-TV when compared to 48% of Netflix users and 51% of Amazon Prime users.

Hulu could have an advantage when it comes to converting its SVOD users to Hulu Live TV subscribers.
This trend of increasing number of Hulu users being cord cutters of pay-TV depends on whether it is because of a preference for watching TV shows on-demand v/s live or due to a high quality of experience above and beyond on-demand functionality. If it is due to the former, converting SVOD users to live TV subscribers will be quite challenging for Hulu. If the reason is due to the latter, then chances of conversion go up considerably, especially if Hulu can somehow bring about an integration of live and on-demand that surpasses the incumbent and virtual multi-channel video programming distributors (MVPDs).

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour