US-based online retail company Overstock.com has revealed an Amazon Prime Instant Video rival at the NATPE conference in Miami. Overstock, which claims around 25 million to 40 million unique users a month, plans to launch a video-on-demand service with more than 30,000 titles, according to its CEO, Patrick Byrne. The VOD service is to go live mid-2015, with an SVOD service of acquired and original content to follow by year-end.

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