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SKT partners with three terrestrial broadcasters for a new OTT service in South Korea

Jayadeep Subhashis Published on : 04 January 2019

SK Telecom (SKT) has joined hands with three terrestrial broadcasters to manage their OTT services and counter online streaming giant Netflix which is slowly firming its base in the country.

The companies agreed to a deal that would see the launch of a new corporation that will merge SK Broadband’s Oksusu OTT platform with Content Alliance Platform, which runs an OTT service called Pooq. Pooq provides real-time terrestrial programming and video-on-demand (VOD). As per the deal, Pooq and Oksusu will soon be combined and relaunched as a new streaming brand.

SKT quoted, “More competitive content, distinctive services, larger platforms, and overseas expansion are essential for the growth of the OTT business and the development of the domestic media ecosystem, and ongoing investment must be guaranteed. Our eventual plan is to build this combined service into the Netflix of Asia and beyond that to Korea’s flagship OTT service that can compete in the global market, thus revitalizing the domestic media ecosystem.”

Written by: Jayadeep Subhashis

Jayadeep Subhashis is a Content Marketing Expert with Muvi. He works closely with Muvi Marketing Team and conveys the Muvi brand story and business offerings through powerful web writing, articles, whitepapers, customer success stories, client communication & more. When not working, you can find him binge-watching on Netflix or reading Hollywood Reporter or dreaming of Meryl Streep, his all-time favorite actress!! You can follow him on LinkedIn: Jayadeep Subhashis Hota Twitter: @JayadeepSubhas1