Written by: Roshan Dwivedi
Sports Illustrated has joined the OTT bandwagon via Sports Illustrated TV which will offer on-demand content directly to the consumer over SVOD platforms such as Roku, iOS, Android, web browsers etc. Sports Illustrated is already available on Amazon Channels and recently added to fuboTV’s skinny-bundle service.
Josh Oshinsky, Head of Programming for SI TV quoted, “As a sports fan, I am excited that there is such a healthy and a lot of different ways to engage with sports content. I don’t think it’s an either-or between ESPN+ or BRLive or us. We do things that they don’t.”
Currently, Sports Illustrated TV is ad-free and as per Oshinsky, t is exploring options to monetize its content and distribution strategies.