Written by: Roshan Dwivedi
Video on Demand platform SonyLIV has partnered with digital broadcast technology provider Planetcast Pictures Networks India for offering sports live streaming services. Planetcast provides professional grade services for streaming media to audiences of various sizes as well as a variety of devices. After successful broadcast of the FIFA World Cup 2018 on SonyLIV, Planetcast will continue to power Sony Pictures Networks India’s live sports streaming service.
MN Vyas, Director of Planetcast Media Services, quoted, “Planetcast’s live streaming platform is instrumental for global sporting events like FIFA, Asian Games as there has been a paradigm shift in the viewing pattern of such events. This shift in viewing pattern has opened up new revenue streams for the broadcasters. Planetcast’s live streaming technology is aimed at helping the broadcasters increase revenue by monetising their digital viewership.”