OTT provides a unique opportunity to entertain audiences in their personal space. It gives the media and entertainment industry a great opening to keep their audience engaged and build a strong brand image. There are several successful stories who … Continue reading
Advertisements are the backbone of most marketing practices. It is considered as a heart for the core branding of any company or business, And in terms of forms, Video Ads have ruled the game and remains a top choice … Continue reading
The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service … Continue reading
According to Parks Associates, the number of OTT video services in the U.S. has reached over 200 The firm found that 53% of internet-connected households subscribe to pay-TV and at least to one OTT service. It’s interesting to note that … Continue reading
Did you know, 35% viewers preferred streaming the Super Bowl 50 on connected devices last month? With video on demand (VOD) services taking the front seat, connected and mobile devices are set to rule the entertainment industry. Connected TVs in … Continue reading
On-demand content is experiencing a boom with viewer uptake. On-demand content consumption is not a techno-pushed trend; it addresses a consumer’s need, where he wants his favorite content, such as movies or a TV series, anytime and anywhere. The … Continue reading
Malaysian content network HTV Entertainment has teamed up with Muvi to launch its Video-on-Demand (VOD) service HTVFun.com, with an offering of a wide range of Movies, Kids content & Animation, TV Shows featuring a wide range of genre like … Continue reading
Mediocre quality, infuriating customer service, high prices: If you’re stuck with the cable like most others, you hate your cable and internet company (some more so than others) — and that’s only getting worse now. The American Customer Satisfaction … Continue reading