What is Bitrate?

Bitrate

Bitrate describes the rate at which bits are transferred from one point to another. In simple language, it measures how much data is transmitted from one point to another in a given amount of time. Commonly, bitrate is measured in megabits per second (Mbps), kilobits per second (Kbps) or bits per second (bps).

Bitrate can describe the quality of an audio or video file. For instance, a video file that is compressed at 4000 Kbps will look much better compared to the same file that is compressed at 2000 Kbps. The quality of a video or audio file is measured by the bitrate just like the quality of an image is measured in resolution.

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Streaming & OTT Predictions for 2026

Discover the biggest streaming trends shaping 2026 — from FAST and hybrid monetization to the explosive rise of microdrama, microlearning, AI-powered experiences, and next-gen streaming technologies in our exclusive webinar.

This session will present key market stats, forecasts, and industry shifts, followed by how solutions like Muvi Shorts, FAST channel capabilities, align with these emerging trends. We intend to equip professionals from all industries viz. Media & Entertainment, Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build a perfect roadmap for their 2026 streaming strategy.

Things the webinar would cover:

The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.
Rise and Growth of Microdrama & Microlearning: How short-form, vertical video is driving higher engagement, faster knowledge transfer, and daily user retention across industries.