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How to Choose The Best Video Streaming Platform (Checklist + Decision Tree)

Jayadeep Subhashis Published on : 02 June 2021
How to Choose The Best Video Streaming Platform


Before we start, stop searching for “The Best Video Streaming Platform.” Because nothing like that exists. 

Enterprises are intrigued and baffled by the myriad of video streaming platforms available in the market currently. If one promises to offer you the best video hosting suite, someone else promises to stream your live videos from silicon valley to mount Everest. Beguiled by the fancy setup and alluring promises, businesses often fail to realize that there is no best video streaming platform as such. It’s all about which one suits an enterprise the most and lets them perform the critical business tasks under budget.

Immediate attention, easy shareability, customized communication, and increased conversion rate are among the primary benefits of video marketing on which enterprises are thriving. According to research, 87% of businesses use video as a marketing tool for audience engagement and conversion purposes. With the numbers comes the responsibility. Responsibility to host enterprise video assets securely and distribute them reliably. 

So, instead of searching for the best video streaming platform, look for a solution that offers resiliency as you grow and agility as you scale. Here are the top questions you must ask and must-have features to look out for in an enterprise video hosting platform ideal for all businesses.


Categorizing the Modules of Enterprise Video Streaming Platform


When you believe in video marketing to market your business, the first thing you must seek is an end-to-end platform because you may not want to waste time piecing together multiple vendors for a full-fledged streaming engine. You must look for a platform that has ingesting (uploading & encoding), deploying (transcoding, transrating, transmuxing), delivering (security, CDN, Player) capabilities. In addition, ensure the platform supports multiple monetization methods and consists of user features, marketing suite, content management to help you scale. Here’s how you can broadly classify the modules.


Core Features: Ingestion, Deployment, Delivery, Security, 

Business Features: Branding & Marketing, Billing & Monetization, Content Management, Admin Features


Core Features of Enterprise Video Streaming Platform:



You will be uploading innumerable videos as you grow. So, although the content ingestion process looks basic, it can be a real patience-tester. You must enquire if the content ingestion can be done through multiple devices. For example, you should be able to upload video, audio, image everything using a mobile device, a PC, or a Mac. Most importantly, ensure you can bulk import files with both HTTP and FTP support.


Top Questions to ask on Ingestion


| Several factors such as compression process, frame rate, etc. impact the video quality. Resolution highly influences the viewing experience, especially on larger screens. 



Though you are not expected to know everything in detail in this space, it’s wise to have a high-level understanding of the architectural capabilities of the platform you are opting for. Here are the top questions you need to ask your vendor on the deployment capabilities. 

Deployment Checklist

Top Questions to ask on Deployment



Shorter video startup times and zero buffering are the prerogatives of any video marketer. An enterprise-grade video hosting platform must ensure faster adaptive delivery with caching and delivering HTTP video content at a flat-rate price, reducing bandwidth costs. 

Top Questions to Ask - Delivery

Download Free eBook: A Live Streamer’s Ultimate Guide to Bandwidth Optimization



When you host, stream, and distribute your copyrighted video assets globally, it’s natural for you to worry about their vulnerability. Content protection has been a challenge in the broadcasting industry before, but with the advent of security standards like Digital Rights Management, SSL encryption, etc., things are now under control. Your video streaming platform must manage the security aspects of your content with minimal fuss. It would be best if you stayed on top of some fundamental yet essential industry practices meant for content security.


Top Questions to ask on Security


Business Features of Enterprise Video Streaming Platform:


Branding & Marketing 

An ideal enterprise video hosting platform gives you the utmost liberty to set the look and feel of your White-labeled Video Streaming Website or digital store. While white labeling of websites, players are table stakes, the platform must equip you with a range of branding and marketing features that helps you stay ahead of the curve.


Top Questions to ask on Branding & Marketing features


Billing & Monetization

If you want to run a subscription business out of your video stores like Netflix or Prime, the billing and monetization module is the most critical module among non-core features. To run a successful video subscription business, you need a plethora of features to connect and communicate with your subscribers, such as subscriber inventory management, managing pricing plans, easy & flexible payment options, billing notification system, in-app purchase capability, multiple payment gateway support and more. Here’s a complete list of questions your vendor needs to answer.


Top Questions to Ask on Billing & Monetization


Content Management

The denser the content library more is the need to ensure discoverability and categorization. As an admin, you must have complete freedom to arrange the content of your platform as per your suitability. It must empower you with a powerful dynamic search feature that would let you access any content in a click with multiple filters such as publishing date, search with metatags, category, duration, most played, etc.


Admin Features

An enterprise video streaming platform offers multiple roles and permissions to control both content and users using the platform. As an admin, you must control who can add or remove content, modify content, change the distribution particulars or general setting, etc. Ideally, it should offer you a role-based access ecosystem where the principal admin can dictate the backend operations with ample flexibility.


Top Questions to Ask - Admin & User Features


In the End, Look for Support Services

All video streaming platforms are by default not finished. These are built to enable businesses certain activities and undergo enhancements with time. However, customizations and enhancements are two completely different things. Most of the OTT platforms force customers to adapt to their workflow and capabilities. However, it’s a flawed approach as businesses today have different use cases that require agility from the service providers. So, while looking for a video streaming platform, don’t forget to check out the vendor’s support services.




With Muvi

Is support chargeable?

 Checkout Muvi Support
Does the platform have a Self-Help section? Yes. Checkout Muvi Help
Does the vendor offer SLA-based support? 

Yes. Did you know Initial Response Time with Muvi for an Enterprise customer ticket is 30 minutes-the fastest in the industry?

Know about Muvi SLA

Is there a community available for discussion? Yes. Take a look at Muvi Community
Do they offer Professional Services? Yes. Checkout Muvi Professional Services


Read Customer Success Story: Muvi Helps Twisted Mirror Deliver Flawless Streaming Experience on Web & Mobile Devices


Wondering What are Your Options? Check the Decision Tree.



We hope you have a clearer idea of choosing the best video streaming platform for your business. If you are starting out, take a 14-Day Free Trial of Muvi (No Credit Card required) and decide if it has all the features you need for your venture. If not, which is highly unlikely as Muvi is equipped with 100+ unique features, feel free to give us a shout-out at, and we will get in touch with you.

However, if you’ve already built out your video infrastructure and are looking to scale, let our team ensure you are following the best practices. Contact us.

Leaving already? Plugin your headphones and listen to our podcast on Spotify iTunes, and Google Podcast on the move. Happy Listening!



Written by: Jayadeep Subhashis

Jayadeep Subhashis is a Content Marketing Expert with Muvi. He works closely with Muvi Marketing Team and conveys the Muvi brand story and business offerings through powerful web writing, articles, whitepapers, customer success stories, client communication & more. When not working, you can find him binge-watching on Netflix or reading Hollywood Reporter or dreaming of Meryl Streep, his all-time favorite actress!! You can follow him on LinkedIn: Jayadeep Subhashis Hota Twitter: @JayadeepSubhas1

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Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

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