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Securing Premium Video Content: How to Protect your Exclusive Content? 15 March 2022

 

Piracy alone costs the U.S. economy more than $29.2 billion per year and the costs of cybercrime are predicted to be $10.5 trillion in 2025. With the growing threat of online piracy, a secure streaming platform is the first choice for broadcasters who want to deliver premium video content to viewers. Unauthorized access to sensitive or original content can compromise the revenue-boosting strategies of streaming businesses and therefore secure streaming is the key as it provides more holistic defense against piracy, hacking, and other cyberattacks. In the next few minutes, we will explore the different methods for securing premium video content.

 

How to Secure Premium Video Content?

 

 

Firewall

 

A firewall is a security product used by cloud servers that filters out malicious traffic.  An indispensable part of securing premium video content, a cloud firewall blocks cyber attacks directed at cloud assets by providing a protective shield around these assets. In the same way, as traditional firewalls form a barrier around an organization’s internal network, cloud firewalls are hosted in the cloud and form a virtual security barrier around cloud infrastructure protecting traffic going to, from, and between applications in the cloud. Cloud firewalls block DDoS attacks, malicious bot activity, and vulnerability exploits.

Muvi takes care of your valuable content by providing advanced security measures like server-side security and firewall, protecting the storage and delivery of high-valued & original content to any device. 

 

Data Encryption

Data encryption is the process of encoding data as it travels to and from cloud-based applications and storage to authorized users of that data at their locations. The process involves the deployment of strong key-based encryption encoding/decoding that prevents unauthorized users from intercepting data streams or from accessing data files when they are saved to cloud-based online video platforms.

 

So, if an attacker tries to hack into a company’s server, the data is already encrypted and it cannot be hacked unless they somehow manage to find the decryption key, the chances of which are highly improbable. In this way, encryption helps prevent data leakage and exposure, even when a few layers of security are breached (which is highly unlikely).

 

Watermarking

 

A video watermark is an embedded overlay constituting a logo or a text on a video or a copyright disclaimer. It identifies the video content and discourages unauthorized users from accessing or using it.  Even if the content is exposed over the web illegally, it becomes easy to find out where it came from due to the watermarking feature. The watermarked videos cannot easily be ripped off by cyber attackers and the ownership of the content is protected and identified.

 

Muvi’s watermarking feature helps you insert non-removable watermark content like Email ID, Date, IP Address of the users on your content during playback at users end, dynamically and display it randomly across the screen, thus leading to a deter a user from using such tools as they will be easily identified and caught!

 

DRM or Digital Rights Management

 

DRM or Digital Rights Management is a method of securing digital content to viewers by preventing unauthorized use and piracy. Evolving into a must-have feature for any live and on-demand video streaming platform, DRM ensures that your premium video content is stored and transmitted in an encrypted form, so that only authorized users and devices can play it back. DRM is an anti-piracy technology adopted by digital copyright owners to restrict the use of their digital materials and works. 

 

This is how DRM works – A DRM setup needs specific encoding, packaging, playback and a license server. Before a live stream starts, the live video content is encrypted and packaged, often using multiple DRM schemes for multi-device compatibility. On the other end, when a viewer attempts to play back that particular livestream, the video player requests a key from a license server. The server then determines whether the viewer and the playback device are authorized, after which it issues a license response on-the-fly with a decryption key. Using that decryption key, the video player plays the live stream for the user.

 

With Multi-DRM, Muvi protects video & audio content on your OTT platform against illegal usage and downloads. Muvi supports license management features for multiple DRMs such as Apple FairPlay, Google Widevine, and Microsoft PlayReady for major web, browsers and mobile OS.

 

Want to know more on DRM? Read our blog Secure Live Streaming: How to Protect your Content with DRM

 

Identity and Access Management (IAM)

Identity and access management (IAM) is another way of securing premium video content. It is the process of tracking down a user and allowing only authorized users to access data while denying access to unauthorized ones. IAM is a system that manages a given set of users’ digital identities, and the privileges associated with each identity. IAM is extremely important because a user’s identity and access privileges determine whether they can access data or not. 

An umbrella term encompassing a lot of different services, IAM consists of the following capabilities:

  • Multi-factor authentication (MFA) services that reinforce the user authentication process
  • Identity providers (IdP) authenticating user identity
  • Single sign-on (SSO) services that help authenticate the identity of the user gaining access from multiple applications so that users only have to sign in once to access all their cloud services.

 

Popular Use Cases for Secure Streaming

 

1. Corporations and Businesses

Enterprise organizations dealing with sensitive content or internal communications need to be extra careful. Leaks of this type of data can cause serious difficulties since anything malicious or inappropriate that is streamed from your accounts or sites would reflect poorly on your brand.

 

 

2. Healthcare

 

Healthcare professionals rely on low-latency secure video streaming for endoscopic surgical procedures, simulations, virtual doctor visits, etc. Many countries and jurisdictions have strong medical laws to ensure the protection of patient records. Transmission of such confidential information requires a secure video delivery system.

 

3. Government

The government and municipalities have a lot of sensitive data that must be kept secure. Leakage of such high-valued data can create serious repercussions. Using some method of encryption is therefore essential in this situation.

 

4. Intellectual Property 

Musicians, video bloggers, software providers, artists create exclusive content and should always consider the danger of intellectual property theft. When streaming video of concerts or films, artists should always be aware of potential security or privacy risks and therefore opt for streaming with secure professional online video platforms like Muvi.

 

Wrapping Up,

In a world with rapidly evolving threats and cyber attacks, protecting premium video content is a must-have feature for any video streaming platform. Choose wisely in terms of your security requirements before narrowing down on your video service provider. 

Thankfully, when you use a professional-grade secure video streaming platform, like Muvi, you get all the robust tools for protecting your premium content. 

Ready to give our secure online video platform a try? Take a 14-day Free Trial, now!

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Sreejata Basu
Sreejata is Senior Content Writer for Muvi’s Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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