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Video Analytics : Key To A Successful Video Marketing Strategy 15 July 2015

  Content security, top notch content delivery network, viral social presence and original programming; probably everything you would ever want to rock at the video streaming business. But what about ‘knowing’ what works and what doesn’t? How do you chalk out a ROI strategy? How do you know who to target with the new sci-fi …

Social TV : The Next Level of Audience Engagement Is Infectious 13 July 2015

  Integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers, sometimes referred to as ‘Social TV’, is one of the hottest audience engagement strategies today. The potential synergies between TV and social media could be game changing. But even now, innovative shows like American Idol, Glass …

Tips For A Successful Video Streaming Business 01 July 2015

  Anytime soon, content owners, content producers and broadcasters will have to address the elephant in the room. Whichever way they may try to see it or show it to you, linear TV viewing and traditional TV is losing its grip over the entertainment industry. Here are some trends :- Cable faced a decline of …

Top 5 Challenges for the VoD Industry Today 17 June 2015

  The popularity of Video On Demand viewing with a high social quotient is exponentially increasing. Real-time sports, reality shows, dramas, sitcoms, and children’s programs are amongst the most popular genres in social television today. This leads to a series of competitive scenarios between all the major players, including content providers, content packagers, software and …

Is it time to switch to video streaming completely for your business? 04 June 2015

  Mediocre quality, infuriating customer service, high prices: If you’re stuck with the cable like most others, you hate your cable and internet company (some more so than others) — and that’s only getting worse now. The American Customer Satisfaction Index in 2013 found out top cable networks as companies with highest customer dissatisfaction. The …

VoD : Dictating the Future of Independent Cinema 26 May 2015

  While the digital age has changed the entire movie industry dramatically, the rise of VoD has changed the indie business most acutely. Some time back, Steven Spielberg and George Lucas spoke their mind at the USC School Of Cinematic Arts, where among their dire predictions—the implosion of the “tentpole” blockbuster paradigm, a theatrical experience more akin …

Content : The Key Behind VoD’s Success Story 19 May 2015

TV viewers like any other customers always wanted choices. And to fill that up, the industry came up with VoD, Catch Up TV and Delayed Broadcasts. Year after year, the digital video streaming format gradually took over TV and linear broadcasts. Responding to consumer demand in the most appropriate ways, SVOD has been one of …

5 Reasons To Adopt IPTV Today Over Traditional TV 12 May 2015

As viewers gain access to newest forms of entertainment in the form of handheld devices, the traditional TV is drawing its ace in the form of Internet TV, or as the techies call it, IPTV. With IPTV you usually mean distribution of television or video content over a controlled IP network, where the end consumer …

Cord Cutting Over The Horizon : 5 Reasons Why OTT VOD Is Going To Rule 06 May 2015

  A decade back, not owning a TV was because you could not afford it. Today, it’s the ‘in-thing’. Yes, and they call it ‘cord cutting’. Even more, it’s the most reasonable thing to do because you could watch TV anywhere, anytime you wanted without having a huge flat screen take up space on your …

Internet First, Internet Only and Internet-mous TV Shows : TV is out, Internet is in, And You? 30 April 2015

  Early in April, an announcement from BBC’s new Chief Technology Officer Matthew Post-gate took the world of TV Shows and linear broadcast by storm. After the bleak five year long , 126 Million Euro Digital Media Initiative, BBC has decided to become internet centric, deciding to promote the newly arrived show Poldark and the …

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