Netflix is now ‘indispensable’ for many US viewers – Report 19 January 2017
According to the Hub Entertainment Research’s new ‘Branding of TV’ report, Netflix is the new TV brand that has viewers are most reluctant to give up. When surveyed on which TV channel would they prefer if they could only have … Continue reading
German VOD Revenues to Rise 18% in 2017 18 January 2017
According to a new forecasts by German ICT federation Bitkom, revenues generated from VOD services in Germany are expected to hit EUR 945 million in 2017. The VOD industry had a turnover of EUR 800 million in 2016 and the figure is expected … Continue reading
AR to be the ‘primary driver’ of VR/AR market by 2021 18 January 2017
According to a new research, mobile augmented reality (AR) could be the primary driver of the virtual reality (VR) and AR market by 2021, which is going to be worth US$108 billion (€101 billion). According to Digi-Capital’s new Augmented/Virtual Reality Report … Continue reading
Apple might get into creating Original Content – Report 17 January 2017
According to a recent US media report, Apple might finally enter the original content market by the end of this year, providing a competition to OTT services such Netflix and Amazon. “Apple is looking to find a way to recoup some of … Continue reading
Indian digital industry to be worth INR 20k Cr by 2020 17 January 2017
According to a recent EY report, the Indian digital sector is expected to cross Rs. 20,000 crore by 2020, which includes OTT services and digital advertising. The industry currently holds the net value worth Rs. 8, 490 crore. The digital industry … Continue reading
Global VOD Market to Grow at CAGR 23.16% in 2017 12 January 2017
According to a recent report covering the present scenarios and the growth prospects of Global Video on Demand market for the period of 2015-2019, the VOD market is expected to grow at a CAGR of 23.16%. The report considered revenues from two segments … Continue reading
Streaming music users top 100 million mark in 2016 12 January 2017
According to a report from Midia Research founder and music industry expert Mark Mulligan, the streaming music subscriptions have reached the 100 million mark in December 2016, as compared to that of 66 million at the end of 2015 and 41 million at … Continue reading
Immersive Video Technologies driving Enhanced Ad Engagement 11 January 2017
According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found … Continue reading
6% Urban Indians access OTT Video Content every day – Survey 10 January 2017
According to a recent survey conducted in India, some 6% of the Indian urban population accesses content from OTT services on a daily basis and some 24% on weekly basis. Rising number of smartphones is playing a vital role in driving OTT penetration in … Continue reading
Global IPTV Market to reach USD 93.59 billion in 2021 10 January 2017
According to a recent report, global IPTV market was valued at some USD 34.67 billion in 2015 and is expected to grow at USD 93.59 billion by 2021, at a CAGR of around 18.01% amid 2016 and 2021. The report states that … Continue reading
