Global OTT Market to Cross $65 Billion by 2023 08 August 2016
According to a new market research report by Credence Research, the global over-the-top (OTT) market is estimated to grow by 14.4% CAGR from 2016 to 2023. The OTT market was valued at $28.75 Billion in 2015 and is expected to … Continue reading
Digital Video Platforms to attract 732.4 million viewers by 2017 08 August 2016
According to a recent report by Nielson, 65% of internet users consumed some or the other form of video-on-demand (VOD) content in September 2015. And the numbers are ever increasing. Forecasts state that daily time spent using online-videos on mobile … Continue reading
OTT viewers would pay $2 to $15 per episode for content they want to watch 05 August 2016
According to a viewer panel at the OTT Video Executive Summit, a video viewer would pay anywhere from $2 to $15 per episode for a video or a series. That depends, of course, on the popularity of such content. Noting … Continue reading
VR is a niche market, but is growing fast 05 August 2016
VR remains a niche market at this writing, but it’s a growing one with huge potential. Several consumer headsets and VR cameras are now available to ship to consumers. According to Forrester Research, there will be 52 million headsets sold … Continue reading
Video-on-demand survey finds 65% of viewers would block ads 05 August 2016
In a survey of global users of video-on-demand platforms by Nielsen, 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them. Neither Netflix nor Amazon have ads on … Continue reading
80% of total global internet traffic to be driven by video by 2020. 05 August 2016
Nearly 80 percent of total global internet traffic will be driven by video in 2020. Success in digital video involves navigating an evolving set of platforms, consumer usage cases, advertising models, and content strategies. The second annual L2 Intelligence Report: … Continue reading
SVOD to reach $2,093 million in Latin America by 2021 04 August 2016
A recent report by Research and Markets containing detailed analysis of Latin America’s OTT TV & video market [for 18 countries] predicts SVOD to remain region’s largest OTT revenue source and contribute up to $2,093 million by 2021 from next … Continue reading
Global OTT market to reach $65 Billion by 2023 04 August 2016
With the rising number of internet users worldwide, the demand for OTT content has risen substantially in the past few years. According to the International Telecommunication Union (ITU), the number of internet users accounted for over 16% of the global … Continue reading
UK viewers have been the quickest to embrace on-demand TV 02 August 2016
UK viewers have been the quickest in Western Europe to embrace on-demand TV, while Italians watch more TV overall than any other nationality in the region, according to new research. Overall daily viewing time of linear TV has continued to … Continue reading
Broadcast Catch-up Stimulates German OTT Market 02 August 2016
Report and Forecast shows Germany as a hotbed of OTT competition, drawing from the strength of broadcast catch-up, itself driven by the early introduction of HbbTV in Germany from 2009. This has stimulated greater uptake in TV Everywhere and in … Continue reading
