According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop … Continue reading
According to a recent report by Parks Associates, bilingual Spanish speaking households with broadband subscriptions are more likely to pay for TV. The report states that some 89% of these households subscribe to Pay TV and above 75% subscribe to … Continue reading
According to a new market research report by Credence Research, the global over-the-top (OTT) market is estimated to grow by 14.4% CAGR from 2016 to 2023. The OTT market was valued at $28.75 Billion in 2015 and is expected to … Continue reading
According to a recent report by Nielson, 65% of internet users consumed some or the other form of video-on-demand (VOD) content in September 2015. And the numbers are ever increasing. Forecasts state that daily time spent using online-videos on mobile … Continue reading
According to a viewer panel at the OTT Video Executive Summit, a video viewer would pay anywhere from $2 to $15 per episode for a video or a series. That depends, of course, on the popularity of such content. Noting … Continue reading
VR remains a niche market at this writing, but it’s a growing one with huge potential. Several consumer headsets and VR cameras are now available to ship to consumers. According to Forrester Research, there will be 52 million headsets sold … Continue reading
In a survey of global users of video-on-demand platforms by Nielsen, 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them. Neither Netflix nor Amazon have ads on … Continue reading
Nearly 80 percent of total global internet traffic will be driven by video in 2020. Success in digital video involves navigating an evolving set of platforms, consumer usage cases, advertising models, and content strategies. The second annual L2 Intelligence Report: … Continue reading
A recent report by Research and Markets containing detailed analysis of Latin America’s OTT TV & video market [for 18 countries] predicts SVOD to remain region’s largest OTT revenue source and contribute up to $2,093 million by 2021 from next … Continue reading
With the rising number of internet users worldwide, the demand for OTT content has risen substantially in the past few years. According to the International Telecommunication Union (ITU), the number of internet users accounted for over 16% of the global … Continue reading