India Ratings and Research states that traditional cable companies are slowly joining the growing OTT video-on-demand trend and planning to launch their own OTT platforms to gain this momentum. According to the Telecom Regulatory Authority of India, the total broadband subscribers were … Continue reading →
According to a Streaming Video Satisfaction Study, overall satisfaction of paid streaming video service is highest in customers who also subscribe to a traditional cable/satellite service in addition to streaming VOD service. The study measured customer satisfaction based on six key parameters – … Continue reading →
According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis … Continue reading →
It comes as a surprise that Brazil is up to match up to US when it comes to the number of people that use VOD services. According to a recent research from Conecta and Worldwide Independent Network of Market Research, it was … Continue reading →
CenturyLink, an OTT video on demand platform continues to gain the market share by further reaching to 500,000 homes in Denver with its Prism IPTV roll out from last year. The numbers may be a little less as compared to … Continue reading →
Telstra – Australia’s leading provider of internet & telecom services, experiences 30% rise in its video traffic in the last one year. The rise credits to changing viewing habits of Aussies’ towards streaming sports videos, movies and shows over internet … Continue reading →
According to a recent research from The Diffusion Group, the role of smartphones in total video viewing is set to increase tremendously over time. The mobile per capita use in USA currently stands at 8.6 hours a week, as compared to … Continue reading →
A recently released Media Consumer Survey states that 22% of Australians are unhesitantly willing would pay for subscription video streaming services. These numbers have grown tremendously from a base of zero in about last 18 months. The survey also states that “it is … Continue reading →
The sudden demise of BitTorrent players – website Kickass Torrents (KAT) and search engine Torrentz has left Torrent lovers across the globe in gloom, including India. However, it is a good news certainly for OTT and video on demand platform providers, as … Continue reading →
According to a recent post by Campaign, combining the various reports and studies showing China’s abundance of video streaming services, over-the-top content is reaching from niche to mass-market status quickly in China. According to Meg Chen, executive vice president of … Continue reading →
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