How to improve OTT Advertising 06 June 2017
More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of … Continue reading
Youtube channels required to be ad-friendly 06 June 2017
Youtube has set updated guidelines on keeping their channels advertiser-friendly. Ever since the Times of London reported that hate site videos had video ads from top brands playing alongside, the top concern has been brand safety. Hateful content (inappropriate use … Continue reading
Filling the gap between OTT and Satellite TV 05 June 2017
Currently there is an existing integration of OTT with pay-TV platforms in Western Europe, however there hasn’t been such an integration in the satellite sector. According to Mohammed Hamza, SNL, Kagan, senior research analyst as stated in a presentation at … Continue reading
Rheo promising to be the next big thing in social media, offers ‘mood-based’ curation 05 June 2017
An exciting new social media platform: Rheo, has just launched and has been founded by iOS streaming Apps creator Alan Cannistraro and Apple News designer Charles Migos. It aims to deliver a series of short-form videos which are curated and … Continue reading
Live TV Support for Over-The-Air channels to be introduced by Plex 05 June 2017
A live television feature is being integrated into Plex’s video streaming and media application for iOS and Android TV. This will enable Plex’s subscribers to stream live TV on their smart devices wherever they are based. Live TV is supported … Continue reading
