New VR format revealed by YouTube 26 June 2017
After it first decided to enter into the realm of immersive 360° and virtual reality (VR) viewing, YouTube plans to launch a brand new video format, VR180. The new format is the result of its parent Google’s Daydream team. VR180 … Continue reading
Consumer behavior being affected by VOD 26 June 2017
Senior Account Manager, Luca Dignam gives insights on how the increase in consumers opting for video-on-demand (VOD) is changing the viewing habits in South Africa hence making it challenging for marketers to reach their audiences. Some stats from the latest … Continue reading
Role of Mobile Phones in the Future of TV 23 June 2017
The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and … Continue reading
Fox TV to replicate YouTube’s 6 second ad model 23 June 2017
Unskippable 6 second ads like the format adopted by YouTube are to be followed by the Fox Networks Group.The ads will first be seen on Fox’s video streaming apps and gradually on linear TV, according to Variety. For the first time, … Continue reading
Pay TV subscriber base takes a blow with YouTube, Netflix and IPTV subscriptions increasing 23 June 2017
The attraction of TV streaming services is the main reason cited by the Malta Communications Authority for a rise in faster broadband subscriptions. The pay TV sector held by telcos GO and Melita has witnessed its subscriber base shrinking by … Continue reading
Cord cutting increasingly a trend – IBB Consulting survey 23 June 2017
People are increasingly watching random videos on a 6-month-old baby swimming, pets doing funny things, how to style your hair videos. This kind of viewing has changed the way content is consumed significantly. That era when people were bound to … Continue reading
Streaming series captures a share of traditional television 22 June 2017
Web-based TV channels (streaming) represented 9% of their tracked episodes from June 2016 to June 2017, a rise of 5% for the 2015-2016 season. Data from online TV guide TVmaze, suggests that Netflix consists of the highest number of viewers … Continue reading
Smart TVs the top way to stream Netflix: Futuresource 22 June 2017
Smart TVs are the preferred way for customers to access content provided by a video streaming service as revealed by FutureSource Consulting.According to a Futuresource senior market analyst, Jack Wetherill, smart TV was the leader in six markets that it … Continue reading
YouTube and BBC – most preferred video apps on UK smartphones 22 June 2017
According to a research carried out for mobile retailer Carphone Warehouse, amongst the wide variety of apps used by UK consumers for watching video on their smartphones, YouTube and BBC iPlayer are the most preferred apps. About 68% of UK … Continue reading
Viewer loyalty impacted by video streaming quality 22 June 2017
The quality of video resolution and playback affects viewer’s involvement with and loyalty to OTT video streaming services according to a new research from Akamai Technologies. These findings emphasize how important it is to offer consistent, high-quality video for any … Continue reading
