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Mobile video is increasing dominance. Ericsson released a report just before the Mobile World Congress, where they evaluated the impact of network performance on content providers and mobile network operators. In the survey, Ericsson used neuroscience parameters like pulse rates … Continue reading
Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. … Continue reading
Over 30% of UK houses with broadband have atleast one video streaming service, and the numbers are growing. It is growing so well that anyone who doesn’t have an OTT solution is building one. The competition is huge, with Netflix … Continue reading
The 58th Annual Grammy Awards was live streamed online by CBS. Though there were a few technical glitches, CBS claims to have record highs. Live streaming numbers increased by 247% and the number of unique users increased by 192%. CBS … Continue reading
News of Apple starting to work on its first original TV series is in. Reports suggest that it will be live streamed through Apple Music. The show will be called ‘Vital Signs’ and will star Dr Dre, the Beats co-founder. … Continue reading
Live streaming of sport events is increasing in viewership every season. The Super Bowl 50 racked up 3.96 million online viewers, setting up a record of sorts. There were a few glitches in the live transmission of this because of … Continue reading
The Walt Disney Company is speaking to telecommunications companies as it eyes launching a subscription video on demand (SVOD) service in the already crowded Australian marketplace. According to The Australian Financial Review, Disney is looking at making Australia is second direct … Continue reading
According to a report ‘Netflix on Pay TV: A Marriage of Convenience’ by IHS, PayTV operators who have partnered with Netflix are witnessing better customer satisfaction ratings and has been lucrative for most of them. Netflix already has 25 such … Continue reading
Twitter’s CEO Jack Dorsey has said that Twitter intends to be “a leader in live streaming video” with Periscope on its sleeve. He said that Twitter is shaping up all its guns to accommodate full video streaming support in its … Continue reading
This is the time of the rise of content connoisseurs. The young, specially, are getting increasingly more interested in video on demand services rather than linear TV. A recent study shows that 44% of this generation is considering giving … Continue reading
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