Written by: Roshan Dwivedi
Going forward, #nielsen looks to focus on more white label video-on-demand services, both subscription-based (such as Netflix) and ad-supported models. “Capturing these fast-growing slices of over-the-top viewing is a key next step in our effort to provide clients with a complete picture of the total audience in 2015.”, claims Nielsen.
Read the entire story here.
Add your comment