Ott Tv Platforms - Latest updates on Ott Tv Platforms
How to Acquire Subscribers for Your OTT Platform? 17 May 2021
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The OTT industry has gained momentum over the past years with the rising number of OTT …
Tigo One makes its debut in Guatemala OTT space 28 August 2018
Mobile phone service provider company, Tigo Guatemala is going to launch its over the top service, Tigo One in Guatemala. Tigo One is a one-branded TV platform integrating both OTT and linear pay-TV services and offers content from providers such as HBO Go, YouTube, Fox, and Crackle, as well as thousands of VoD titles and …
Spending rising sharply for OTT ad Revenues 25 May 2017
The traditional TV market is being outgrown by new advertising-supported OTT TV digital platforms. According to a new survey conducted by Tru Optik, the audience measurement and data management company focused on OTT, 62% of media-buying executives believe OTT ad spending will increase, 38% feel it will stay the same. Advertising revenue through premium TV …
Content Discovery Investments Now Paying Off For SVOD 28 January 2016
The trend toward the shift in the time spent on subscription over-the-top (OTT) and video-on-demand (VOD) services from pay-TV firms could be down to investment in recommendation and discovery services, a Digitalsmiths report reveals. In its Q3 2015 Video Trends Report, the TiVo company and content discovery firm surveyed 3,150 consumers, including several questions on …
OTT Subscriptions Exceeded 60% of U.S. Broadband Households in 2015, Reveals Parks Study 27 January 2016
Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,”reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, sponsored by Lynx Technology (www.lynxtechnology.com), on January 26, 11 a.m. CT, to discuss this and …
Tough Times Ahead for OTT TV Platforms In Hong Kong 25 January 2016
Despite an apparent growth in spending on digital advertising, Hong Kong’s market might have trouble sustaining the over-the-top (OTT) internet boom that is hoped to make a difference to the TV landscape. Data showed last year saw a 36 per cent increase in advertiser spending in interactive and mobile media after discounts, from HK$8 million …
CFA Claims US Customers Overpay $14 Billion Annually For Pay-TV 25 January 2016
The Consumer Federation of America and Public Knowledge sent a letter to the Federal Communications Commission urging the agency to begin a rulemaking proceeding to reform the video set-top box market. According to Consumer Federation of America’s analysis, pay-TV subscribers are overpaying somewhere between $6 and $14 billion annually. The CFA says the FCC should promote a …
UK Millennials Pose Real Threat To Pay-TV 19 January 2016
In LEK’s analysis — its first in-depth analysis of millennials’ life stages from living with their parents to starting their own families — the research firm found that one of the most important challenges comes from millennials’ planned reduction in spend on pay-TV and switch to OTT video services like Amazon Prime and Netflix. The research …
Analysis of Millennials Highlights Major Threat to Traditional TV 18 January 2016
Major UK TV companies face the growing threat of the millennial generation’s preference for new media channels, according to research by L.E.K. Consulting, the global strategy consultancy. One of the most important challenges comes from millennials’ planned reduction in spend on pay TV and switch to internet-based OTT video services like Amazon Prime and Netflix. 45% …
TV Still Preferred But OTT Catching Up Fast In Canada 18 January 2016
TV is still the No. 1 medium for daily consumption in Canada, but the internet is not far behind. The vast majority of consumers in the country spend time with both every day—as well as with radio. Data cited by Thinktv (formerly the Television Bureau of Canada) from Numeris, Infosys TV, NLogic and comScore indicates …
