The top 100 content providers for over-the-top (OTT) service platforms are likely to be put on a control list as officials work towards establishing industry standards. Content providers on OTT platforms like Facebook and YouTube, that have more than 1 … Continue reading
Insight TV’s 4K UHD channel will soon be available on B tv UHD which is SK broadband’s IPTV platform and on Oksusu which is its OTT service. This is part of the collaboration between Insight TV and its distribution contract … Continue reading
Amazon Prime Video, which is a subscription-based VOD (video-on-demand) platform, was launched in India in December 2016. It boasts of over 9.5 million active subscribers (Source: FICCI-KPMG 2017 Report; as on January 2017) and ranks at third position after Hotstar … Continue reading
Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report … Continue reading
Cablevision Systems Corp. Chief Executive James Dolan said the number of customers paying for the traditional big bundle of TV channels is going to shrink by about 20% to 25% over the next five years, as consumers opt instead … Continue reading
Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so. This new measurement is done with a collaboration among ratings agencies, advertisers and the media network. … Continue reading
Back in 2013, Techdirt wrote a story about how Netflix was using piracy as market research — an approach that is as obvious as it is rare. The copyright maximalists doubtless hoped that would fail dismally, and that Netflix … Continue reading
Digital advertising metrics and models like CPM and CPC have dictated the statistics for video advertising industry for years now. But is there something more the video streaming needs today? Time to move on, maybe? Video streaming icon Youtube has … Continue reading
Film-makers DreamWorks and Lions Gate are poised to benefit from an array of positive catalysts, including increased demand for movie rights and the growth of the Asian film market. As a result, both DWA stock and LGF stock should rise significantly … Continue reading
A combination of T-Mobile US Inc. and Dish Network Corp. would merge two companies rooted in different industries. For consumers, it would merge some of the fastest-growing bills in their budgets. American households spent more than $191 a month on average … Continue reading