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How The OTT Industry Can Benefit From Programmatic Advertising? 22 April 2021

Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, there is always one need in mind. For a publisher, having to fill up the …

Shoppable Video: The New Way of Driving Revenue in eCommerce 06 April 2021

  Nothing creates a more enhancing in-shopping experience for online shoppers than shoppable videos! This is the reason why video ecommerce is trending at a raging speed. Findings of a recent survey has shown that online retailers featuring video on their sites help boost their customer browsing time by 340%. As brands become increasingly aware …

Infographic: A Peek into the Future of OTT Market in LATAM regions. 15 February 2021

OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the global list. The revenues from entire LATAM OTT services are expected to grow double from US …

Online Video Advertising and its Benefits 09 November 2020

  Before starting with your AVoD platform, it’s important to understand how video ads are becoming so popular and why you should invest in them. In this blog, you will be getting a detailed analysis of the different forms of video advertisements and its benefits.    What is Video Advertising?   Video advertising is the …

Brand Experiences and Video Ads go Hand-in-Hand in Streaming 24 September 2020

  Due to the pandemic, connected TV usage among consumers has experienced a huge surge. However, many viewers are still struggling to find the correct content to stream, according to their preferences. This dilemma can be looked up by brand marketers as an advantageous opportunity that prioritizes brand experience encouraging content discovery.   What are …

Video On Demand Revenue Models : What’s the best for your business? 20 March 2018

People don’t like paying for watching entertainment videos, admit it! They would rather want it all to come free. According to researches, viewers believe that entertainment is a basic thing and it should come at no cost. But hey, bottled water makers do make a lot of money too. Did you know that Netflix has …

OTT now contributes to 26% Of Video Ad Expenses 18 December 2017

Over-the-Top (OTT) video advertising now counts for 26% off video advertisement expenses, up from just 8% a year ago. It is estimated that OTT ad spend will increase to about 30% by the end of 2017. When it comes to advertising reach, television still rules, but the explosive growth of streaming video is attracting media …

Online Video Spend Overtakes Banner Ads for First Time 31 October 2017

IAB’s latest Digital Adspend report reveals that mobile accounts for 43% of digital advertising. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend. The rise in popularity of online video consumption has encouraged advertisers to spend more on video …

Youtube channels required to be ad-friendly 06 June 2017

Youtube has set updated guidelines on keeping their channels advertiser-friendly. Ever since the Times of London reported that hate site videos had video ads from top brands playing alongside, the top concern has been brand safety. Hateful content (inappropriate use of family characters and demeaning language) should not be included if ads are to be …

Facebook user to be worth more than a TV viewer soon 08 May 2017

According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has increased six fold in North America and four-fold in Europe in the last five years. …

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