Before starting with your AVoD platform, it’s important to understand how video ads are becoming so popular and why you should invest in them. In this blog, you will be getting a detailed analysis of the different forms of video advertisements and its benefits. What is Video Advertising? Video advertising is the …
Due to the pandemic, connected TV usage among consumers has experienced a huge surge. However, many viewers are still struggling to find the correct content to stream, according to their preferences. This dilemma can be looked up by brand marketers as an advantageous opportunity that prioritizes brand experience encouraging content discovery. What are …
People don’t like paying for watching entertainment videos, admit it! They would rather want it all to come free. According to researches, viewers believe that entertainment is a basic thing and it should come at no cost. But hey, bottled water makers do make a lot of money too. Did you know that Netflix has …
Over-the-Top (OTT) video advertising now counts for 26% off video advertisement expenses, up from just 8% a year ago. It is estimated that OTT ad spend will increase to about 30% by the end of 2017. When it comes to advertising reach, television still rules, but the explosive growth of streaming video is attracting media …
IAB’s latest Digital Adspend report reveals that mobile accounts for 43% of digital advertising. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend. The rise in popularity of online video consumption has encouraged advertisers to spend more on video …
Youtube has set updated guidelines on keeping their channels advertiser-friendly. Ever since the Times of London reported that hate site videos had video ads from top brands playing alongside, the top concern has been brand safety. Hateful content (inappropriate use of family characters and demeaning language) should not be included if ads are to be …
According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has increased six fold in North America and four-fold in Europe in the last five years. …
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database of 15 million users. David Amodio, digital and creative leader at Channel 4, said: “The …
According to a report by FreeWheel – a video ad management company, the total video views rose up by 26 percent from the previous year and the total video ad views grew by 24 percent, making 2016 the sixth consecutive year of growth. Global events such as the Rio 2016 Olympics and the US elections …
YouTube is reportedly all set to scrap its “unskippable” 30-second long advertisements on the platform. The Google-owned site confirms that it will now focus more on formats that work well for both users and advertisers, starting 2018. According to YouTube, most of their video views come from mobile users and a 30-second ad negatively affects users data …