Video Ads - Latest updates on Video Ads
Brand Experiences and Video Ads go Hand-in-Hand in Streaming 24 September 2020
Due to the pandemic, connected TV usage among consumers has experienced a huge surge. However, many viewers are still struggling to find the correct content to stream, according to their preferences. This dilemma can be looked up by brand marketers as an advantageous opportunity that prioritizes brand experience encouraging content discovery. What are …
Video On Demand Revenue Models : What’s the best for your business? 20 March 2018
People don’t like paying for watching entertainment videos, admit it! They would rather want it all to come free. According to researches, viewers believe that entertainment is a basic thing and it should come at no cost. But hey, bottled water makers do make a lot of money too. Did you know that Netflix has …
OTT now contributes to 26% Of Video Ad Expenses 18 December 2017
Over-the-Top (OTT) video advertising now counts for 26% off video advertisement expenses, up from just 8% a year ago. It is estimated that OTT ad spend will increase to about 30% by the end of 2017. When it comes to advertising reach, television still rules, but the explosive growth of streaming video is attracting media …
Online Video Spend Overtakes Banner Ads for First Time 31 October 2017
IAB’s latest Digital Adspend report reveals that mobile accounts for 43% of digital advertising. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend. The rise in popularity of online video consumption has encouraged advertisers to spend more on video …
Youtube channels required to be ad-friendly 06 June 2017
Youtube has set updated guidelines on keeping their channels advertiser-friendly. Ever since the Times of London reported that hate site videos had video ads from top brands playing alongside, the top concern has been brand safety. Hateful content (inappropriate use of family characters and demeaning language) should not be included if ads are to be …
Facebook user to be worth more than a TV viewer soon 08 May 2017
According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has increased six fold in North America and four-fold in Europe in the last five years. …
Channel 4 brings ads with personalized audio Ads 26 April 2017
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database of 15 million users. David Amodio, digital and creative leader at Channel 4, said: “The …
Online video ad views up by 24% in 2016 10 April 2017
According to a report by FreeWheel – a video ad management company, the total video views rose up by 26 percent from the previous year and the total video ad views grew by 24 percent, making 2016 the sixth consecutive year of growth. Global events such as the Rio 2016 Olympics and the US elections …
YouTube to ditch 30-second Unskippable Ads 22 February 2017
YouTube is reportedly all set to scrap its “unskippable” 30-second long advertisements on the platform. The Google-owned site confirms that it will now focus more on formats that work well for both users and advertisers, starting 2018. According to YouTube, most of their video views come from mobile users and a 30-second ad negatively affects users data …
Infographic: A Peek into the Future of OTT Market in LATAM regions. 13 January 2017
OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the global list. The revenues from entire LATAM OTT services are expected to grow double from US …
