Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Variable Bit Rate (VBR)

VBR or Variable Bit Rate is a term used in computing and telecommunications that relates to the bitrate used in video or sound encoding. VBR files differ the amount of output data per time segment contrasted with constant bitrate (CBR). While a smaller amount space is allocated to less complex segments, VBR allows a higher …

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VAST (Video Ad Serving Template)

VAST or Video Ad Serving Template is a general specification developed by the IAB (Interactive Advertising Bureau) for serving video ads. Basically, it is a script which is providing constant instructions to your video player on how to manage an ad. It tells your video player where to find the ad (i.e. the ad server), …

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Video Encoding

The process of converting digital video files from one format to another is known as Video Encoding.  As different browsers and devices support different video formats, all the videos must go through an encoding process to convert the original source video to be viewable on different devices (Including set-top boxes, mobile phones, tablets, computers) and …

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Video Monetization

Video monetization is the making of video into a moneymaking asset. You can make profit by selling your video content through online video platform.  Video monetization comes in various forms, from pay-per-view, subscriptions to advertising. A sophisticated combination of approaches is the best strategy for capitalizing on video revenues.  

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Video on demand (VoD)

Video on Demand is referred to a system that allows viewers to watch a variety of programming based video content in real-time or download it for later use. Video on demand services can be used for entertainment, education, video conferencing and Live events. VOD systems at a consumer level can stream content through STB, Computers, …

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Video Podcast

A video podcast or “vodcast” includes video clips. Every so often, web television series are distributed as video podcasts. Video podcasts can only be viewed on a computer with the appropriate media player software, for example, Windows Media Player, iTunes, or higher end Digital Media Players.

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Virtual Currency

Virtual currency or virtual money is a kind of digital currency that is only available in electronic form. Usually, virtual currency is issued and controlled by its developers and accepted and used among the members of a certain virtual community. Contrasting to regular currency, it is depending on on a system of trust and not …

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Virtual Reality (VR)

Basically, Virtual Reality (VR) means near-reality. It is an artificial environment that is created with software. VR allows a person to manipulate and experience the environment as if it were the real world. The computer is transformed into a gatekeeper to this artificial world by simulating as many senses as possible, such as vision, hearing, …

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VPAID (Video Player-Ad Interface Definition)

VPAID or Video Player-Ad Interface Definition is a common specification developed by the IAB (Interactive Advertising Bureau) for interaction between video players and ad units, focused on enabling a rich interactive in-stream ad experience. It is basically a script that instructs a video player on where to place the actions: play, pause, what ad to …

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In this webinar, you will learn :

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