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Contacting Amazon Web Services
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Deploying Global CDN
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Deploying Website, Mobile & TV Apps framework
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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Encoder

Basically, “Encoder” is a device that is used to convert data from one format to another. It can be either software or hardware. An encoder is important for converting the forage from your camera to streamable data.

RTMP (Real Time Messaging Protocol) is the most popular format for the converted data. The encoder takes the format that is required and converts it into codecs (decompression/compression/). For instance, H.264 is the standard for streaming internet sources. It is also the suggested video compression format for high definition (HD) because it can generate lossless encoding.

  • Software encoders

Software encoders are programs that run on laptop or desktop computer. The quality on software encoders is great. You can change or tweak most facets of the codecs (decompressors/compressors) to get the video quality and bit-rate you want.

 

  • Hardware Encoders

Hardware encoders are dedicated processors. These encoders use a designed algorithm to encode data and video into streamable content. These encoders can come in larger permanent fixtures or smaller, portable boxes.

 

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Upcoming Webinar

Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist
Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist

‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints.

This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach.

The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams.

 

Things the webinar would cover:

  1. What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling).
  2. The true cost of build vs buy, including hidden and long-term operational costs.
  3. Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches.
  4. Scaling challenges across devices, geographies, and monetization models.
  5. A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy.
  6. How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.

Upcoming Webinar

March 26

12:00 AM PST

30 Minutes
Headphone

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